Front of House Display Refrigeration:

Williams launches specialist front of house units for chocolate, sushi, wine and more

Delicate products, like chocolate and cake, require special display refrigeration systems to keep them in top condition and looking their best.  Williams has developed a complete Front of House Display range of separate display cases for any application, including sushi, wine, ice cream, cake and chocolate.  However, the range can be entirely tailored to suit the site’s footprint and application and comes in a choice of highly polished finishes including champagne, rose, bronze and black hairline. Their individual, attractive designs enhance presentation while their commercial refrigeration systems are tailored to maintain the products in the best possible condition. 

For example, the Jewellery Box Chocolate showcase, inspired by high end fashion and jewellery boutique display cases, features ultra clear glass, a warm white light and an efficient forced air-cooled system.  Operating temperature is 8 to 12°C and the unit is manufactured in 304-grade highly polished stainless steel, both exterior and interior.  Precision injection, high density polyurethane insulation provides excellent thermal efficiency with low GWP (Global Warming Potential) and zero ODP (Ozone Depletion Potential). 

“Each model has been designed to deliver the optimum combination of aesthetics and functionality,” says Williams marketing manager Martin Laws.  “They maximise the display area whilst delivering high performance refrigeration. 

“These are premium display cabinets, made using the highest standards in manufacture, such as v-cut bending.  They look great front of house, thanks to features such as 45° cut glass, for all round visibility.  Some models also have invisible handles and hidden controllers.”  

Other models include the Cake Display, which features a stainless steel, frameless, double-layered glass showcase and glass sliding doors, and the Sushi unit, which has a minimalist, sleek design combined with excellent cooling performance.  The Williams Wine Tower offers a sophisticated, stylish display that shows off the bottles beautifully, adding to the ambiance of the dining area.

Williams Refrigeration offers a comprehensive range of solutions, from commercial refrigeration to bakery equipment and including a market-leading choice of gastronorm cabinets, modular storage and reach-in and roll-in blast chillers. 

To learn more about Williams extensive product range visit 





Williams Refrigeration is an ISO9001-2008 Quality Management accredited company and has been awarded ISO14001, the internationally recognised industry standard for Environmental Management Systems.


Williams designs, manufactures and installs a highly diverse product range, supplying hotels, hospitals, schools, restaurants, bars and kitchens around the world. With a wide selection of gastronorm cabinets and counters, prep stations, blast chillers/freezers, bottle coolers, bakery and modular coldrooms the company provides products that suit almost any application – a “one-stop” refrigeration purchasing solution.


Williams’ commitment to customers is absolute, offering extensive specialist advice and support from installation through to after-sales, service and maintenance.


To learn more about Williams’ extensive product range visit  To find out how Williams greenlogic initiative can help caterers select energy efficient equipment visit