About The Publicity Works
The Publicity Works operates primarily in press relations, based on:
- Close liaison with clients and media.
- A programme of regular news stories.
- Extensive research into opportunities for coverage, in both traditional and new media.
- Market knowledge.
In which areas does The Publicity Works work?
- The Publicity Works offers PR services in both the consumer and business-to-business markets.
- Consultancy: Acting as a source or a sounding board for ideas, as an information source, or consultancy on other areas of marketing. PR is most effective when it complements other marketing and sales efforts.
- Exploring opportunities: Suggesting ways to overcome existing, foreseen or possible problems, and turning them into opportunities.
- Event organisation: Occasions such as press launches and trips, banquets, competitions and exhibitions.
- Market knowledge: The Publicity Works has many years experience in a variety of markets, with media contacts at every level in both editorial and advertising.
What can The Publicity Works achieve?
Clients have used The Publicity Works to:
- Build brand awareness.
- Inform the market of products, services and expertise.
- Support sales activities (for example, by informing target markets about promotions).
- Generate sales and sales leads.
- Establish and underline the company’s position as a key player in its market, a source of informed comment and an innovator.
- Underline or change the company’s image.
- Reach more of the market (than, for example, advertising or direct mail).
- Explore the potential of new markets.
