The Press Office

Williams Refrigeration

 

Williams focuses on latest refrigeration ideas at ASSIST 2018

30 July 2018

23-24 August 2018, the Glasgow Hilton Hotel Williams will focus on the latest additions to its ‘small kitchen’ range of refrigeration at ASSIST 2018, including its slimmest-ever Jade upright cabinet. The company will also reveal details of its new energy-saving Gem Multideck merchandisers. Many caterers have limited space for their kitchen equipment, which is why Williams developed the small kitchens range.  It includes a variety of slimmed-down models that offer the same performance as their larger siblings, but in a...

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The trending fridge: Williams pushes boundaries with Chameleon

26 June 2018

Turning cabinets into fashion statements for front of house cooking Williams has enhanced its Chameleon service with the launch of a host of new graphics ideas.  Chameleon allows customers to turn their refrigeration cabinet into a statement piece, by encasing it in a bespoke design, using ultra-hardwearing and food-safe vinyl wrap. “A lot of customers really love the idea of Chameleon, but they’re not sure what they actually want, or how far to push it,” says Martin Laws, marketing manager...

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Williams and Falcon appoint Steven Grahamslaw as new area sales manager for Scotland

6 June 2018

Looking forward to building relationships with new and existing customers Steven Grahamslaw has been appointed as the new Area Sales Manager for Scotland for Falcon Foodservice and Williams Refrigeration. Steven has worked at Falcon since 2015 based in the buying team, and is looking forward to the challenges of his new role in the sales team. National Sales Manager, for Falcon Neil Greer said: “Steven has all the skills and attributes necessary to be a great addition to our team...

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LACA 2018: space saving fridges and eye catching merchandisers

9 May 2018

Williams focuses on latest refrigeration ideas at The Main Event Stand M26, The LACA Main Event, 11th-13th July 2018, Hilton Birmingham Metropole Williams will focus on the latest additions to its ‘small kitchen’ range of refrigeration at The Main Event, including its slimmest-ever Jade upright cabinet. The company will also reveal details of its new energy-saving Gem Multideck merchandisers. Many schools have limited space for their kitchen equipment, which is why Williams developed the small kitchens range.  It includes a...

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Sweet treat at Foodex? The Williams chocolate fridge

24 April 2018

Refrigeration manufacturer shows latest bakery products Stand S251, Hall 3, Foodex, NEC Birmingham, 16-18 April 2018 Chocolate’s an unusual choice of finish for a fridge, but visitors to Foodex 2018 got to see a fully functioning chocolate covered counter refrigerator on stand S251.  It was shown alongside some of Williams’ latest bakery equipment including its energy-saving Crystal retarder prover and stylish Gem pastry chiller. The retarder prover cabinet, the Crystal RPC1T, incorporates user-friendly DoughMaster control technology and uses intelligent steam...

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