Tag Archives: True refrigeration

Beer here and now!

True beer dispenser fills the gap at Milton Keynes

The DoubleTree by Hilton Hotel Milton Keynes uses a True direct draw beer dispenserThe DoubleTree by Hilton Milton Keynes, a 127 bed roomed hotel, is built into the West stand of the 32,000 seater Stadium MK. It’s a paradise for football fans as guests can enjoy pitch-facing views, offering direct access from balconies to seating during match days when combined with corporate hospitality.  The hotel also has very large conference facilities for up to 1000 people, smaller meeting rooms, suites, and coming soon further exhibition space along with an increase in bedroom stock of another 175 rooms making the total 302. (more…)

True counter refrigeration, versatile, durable and energy efficient

Counter refrigeration increases workspace

True's counter refrigerationCounter refrigeration is a popular option in commercial kitchens, combining large capacity storage with a practical prep surface.


True Peace of Mind, with unparalleled 5 years parts and labour warranty

True increases standard warranty on refrigeration to further emphasise equipment quality and value.

From March 1st, True commercial refrigerators and freezers sold in the United Kingdom and Ireland will receive a full five-year parts & labour warranty as standard, compressor included.

“Reliability, quality and longevity have always been characteristics of True equipment” says John Lilly of True. “Kitchen operators have to rely on their refrigeration to work properly and consistently, so by offering an additional 2 years on our already great warranty, we hope to further reinforce the message that when you buy a True product, you know that it will do the job and that it is built to last.”


Penicuik Wines’ Truly Energy Efficient Refrigerated Merchandisers

True cabinets save over 25% compared to retailer’s previous units

True cabinets at Penicuik Wines“The True cabinets save more than 25% in energy costs, compared to the previous refrigeration units we had,” says David Seez, owner of Penicuik Wines. 

In fact, energy saving wasn’t the main reason for buying the True glass merchandisers.  The independent wine and spirit merchant, in Penicuik near Edinburgh, had been looking for cabinets that were built to last.  “The old units kept breaking down.  Self-service merchandisers need to be tough and the quality of build, with their extended warranty, made True the obvious choice,” says David Seez. 


Tackling the long bar

True beer dispensers increase serving versatility at Glasgow Warriors’ new home ground

A True TDD-2 beer dispenser at The Scotstoun Stadium increases optionsRecently the Glasgow Warriors Rugby Union club moved from its old ground at Firhill Stadium to the bigger Scotstoun Stadium, located at the west end of Glasgow. The Scotstoun Stadium first opened its doors to the public in 1915 and is set to be a training venue for the Glasgow Commonwealth Games in 2014.

The bar at Scotstoun has been refurbished, not only to cope with the anticipated increased trade, but also to offer improved facilities as a corporate event venue for conferences and other business meetings. Unusually, the bar itself is 8m long, which can cause problems during serving, so to add flexibility in design Quality Equipment Distributers (QED) installed a True TDD-2 direct draw beer dispenser part way along its length.   (more…)

It’s True, it works

True refrigeration proves a reliable option for Peter Kelly who owns a nightclub, bar and pub in Widnes.

True's GDM bottle cooler used at The Beat Bar in WidnesPeter Kelly is well known in the Widnes area for his three successful venues – The Beat Bar, The Corner House Sports Bar and The Ring O’ Bells Public House.

“The key to running three establishments is that I need to have the best equipment in place,” says Peter Kelly. “It needs to be reliable. In terms of refrigeration, I don’t want to be worrying about whether my bottle coolers are cold or if my fridges are holding at the correct temperature, I just want them to work so I can get on with day to day managing the businesses.” (more…)

True’s Essential Refrigeration Product Selector: When do we want it? Now!

True’s Essential Refrigeration Product Selector now available as an instant download

True’s Essential Refrigeration Product Selector (ERPS) is now available for download from the new- look True website. The ERPS covers True’s ‘essential’ refrigeration models, including upright cabinets, counters, prep counters and chef bases. (more…)

Tried and tested – it’s True

Doors or drawers increase design flexibility on True’s TUC undercounter fridges and freezers

True fridges and freezers are built to last. Every fridge manufactured is run tested before leaving the factory, ensuring reliability as well as peace of mind.  And True goes one step further offering an industry leading, three years parts and labour, and five year compressor warranty at no additional charge. (more…)

Streats Ahead With True

Expanding coffee chain says True refrigeration delivers the right balance of quality, affordability and aesthetics

The Streat is a coffee shop with a difference.  The Ireland-based chain, which also has sites in Scotland and is looking to expand through England and Wales, mixes a relaxed attitude with continental flair.  Its bold colours and distinctive logo make it instantly recognisable – a typical Streat combines a deli, sandwich bar and coffee shop, offering everything from food to go to a sit down meal.  Produce is local, bread and cakes are baked on site and the Streat has its own coffee blend.  (more…)

Free Guide to ‘Essential’ Refrigeration

True updates its handy Essential Refrigeration Product Selector

True has published an updated version of its guide to commercial catering refrigeration.  The new Essential Refrigeration Product Selector includes more details on the most popular types of refrigeration in the UK. In response to industry feedback the company has made the Product Selector easier to use, so readers can be sure of finding out about the best product for their specific application. (more…)