Utopia launches Prism: a web tool for dealers

Prism lets dealers create bespoke brochures, price lists and quotes from the website

Utopia has taken advantage of the lockdowns in the past year to make significant enhancements to its web platform creating a site that is faster and hassle-free to navigate. The latest website upgrade features a special tool, called Utopia Prism, that allows dealers to create their own ‘custom collections’ including quotes, brochures and price lists, either as PDFs or as Excel spreadsheets.

Using Prism it’s easy for dealers to download images, drag and drop items or entire ranges, via the search box, to produce a bespoke leaflet with customised prices. Orders and quotes are also much easier to generate as everything can be controlled through a dedicated online account. Dealers now have the tools to publish their own sales material especially geared to their own specific customers.

“Utopia is now entering its 21st year,” says Josh Rammell, Marketing Manager at Utopia. “We have grown from specialising in glassware to now covering a huge range of hospitality items including tableware, barware and cutlery. Our passion for innovation and being one step ahead of the curve has led to us being market leaders in suppliers to the hospitality industry. Prism has taken us one step further, offering our dealers a way of producing their own advanced material to generate sales.”