Hotelympia: CESA initiatives promote business at the show
Branding for catering equipment section and new app will help visitors and suppliers
Hotelympia 2018 sees two initiatives developed by CESA to help foodservice operators and equipment suppliers make the most of the show’s potential.
The equipment area at Hotelympia will have its own area – The Professional Kitchen Show – which CESA has helped the show organisers, Montgomery, to develop. “The branding better reflects the dynamism and innovation of the equipment sector,” says John Whitehouse, who is both vice chair of CESA and chair of the association’s exhibition liaison committee. “Building our sector’s profile will ensure that equipment is at the forefront of visitors’ minds as they come to the show.”
Over 70 CESA members are already signed up to take part in Hotelympia 2018. “It’s a show that continues to deliver in terms of numbers and ROI,” says John. “That’s why CESA and Montgomery have such a close relationship. Plus, our members benefit from a show rebate, as well as the activities CESA promotes before, during and after the event.”
The second initiative is an app that is currently in development and will be launched before the show. Its purpose is to make it easier for visitors to make the most of their time at Hotelympia, for example by highlighting relevant stands or suppliers. John says, “The app will help visitors focus on what they are interested in – which can only help the equipment companies they are looking to talk to.”
The app will be available to download from the CESA website.