Branding for catering equipment section and new app will help visitors and suppliers
Hotelympia 2018 sees two initiatives developed by CESA to help foodservice operators and equipment suppliers make the most of the show’s potential.
The equipment area at Hotelympia will have its own area – The Professional Kitchen Show – which CESA has helped the show organisers, Montgomery, to develop. “The branding better reflects the dynamism and innovation of the equipment sector,” says John Whitehouse, who is both vice chair of CESA and chair of the association’s exhibition liaison committee. “Building our sector’s profile will ensure that equipment is at the forefront of visitors’ minds as they come to the show.”