Richard Cassells joins Winterhalter

New General Manager for Ireland

Winterhalter has announced the appointment of Richard Cassells as the new General Manager for Ireland. Richard joins the company after eight years as key account manager at SCA Hygiene Products. He has worked for some highly regarded companies, including Henderson Group and Britvic Northern Ireland. During his time at SCA, Richard managed key distributors including Bunzl McLaughlin, Galgorm Group and Hugh Jordan Ltd.

Richard also built up an impressive reputation for managing national customer accounts, HSC/PALS, Aramark, Northern Education & Library Board and Mount Charles Group  to name a few.

He is eager to build on current relationships in the industry and develop new business partnerships across Ireland.

“Winterhalter’s reputation for best-in-market products and leading innovation within the industry is well deserved,” says Richard, “The company has a very strong product portfolio, I believe in the brand and I am looking forward to meeting the challenges and opportunities this new role will present me.”

“We are very happy to have Richard join the company,” says Stephen Kinkead, Managing Director of Winterhalter UK.  “He is results-driven, with a proven sales record and a thorough understanding of the Irish market, all skills that will help Winterhalter move forwards with confidence.”