The Press Office

Williams Refrigeration

 

Williams Coldrooms are Blooming Good

8 December 2014

Williams Refrigeration offers Coldroom Solutions for Florists and Garden Centres As well as offering professional equipment for catering applications Williams Refrigeration also provides coldrooms for the storage of cut flowers to florists and garden centres. The importance of maintaining the ‘cold chain’, as a flower makes its way on the journey from the grower to the flower shop and onto the shelf, shouldn’t be underestimated. Temperature affects flowers in many ways: water loss, flower opening, stem bending, petal wilting, flower...

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Norfolk refrigeration company helps Marcus Wareing bring green fridges to the table

13 October 2014

Hard-working, energy-saving Williams fridges get ‘job done’ for two Michelin star chef Marcus Wareing recently completed an extensive renovation to his two Michelin star restaurant in the Berkeley Hotel, London, which reopened under the new name, Marcus. As the dining room has been transformed, so too have areas of the kitchens. “We brought Williams to the table, to put in every element of the refrigeration in this kitchen,” he says. “Their green credentials were very much part of the selection...

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Butchers get the cold shoulder

29 September 2014

Williams’ coldrooms offer butchers a solution even where space is limited For butchers coldrooms are an essential part of their operation. Meat needs to be stored at safe temperatures prior to sale and some cuts need to be hung to age correctly. However not all premises lend themselves to accommodate a standard coldroom. Williams offers a truly flexible coldroom solution, featuring a modular construction and a range of panel sizes that allow designers to create bespoke rooms to virtually any...

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Meat is Theatre

8 September 2014

Sophie’s Steakhouse displays specially aged foreribs in designer coldroom from Williams Sophie’s Steakhouses, with sites in Covent Garden and Fulham Road, are passionate about steaks.  So much so that they age their foreribs for 28 days, in house, and chefs do much of the restaurants’ butchering.  Sophie’s used to hang the meat in back of house coldrooms.  Then they realised that the aging process could be part of the theatre of their restaurants.  Now, centre stage in the Covent Garden...

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It’s a little Thermowell! Williams shows off its new baby

1 September 2014

  New smaller Thermowell is ideal for compact food preparation areas   With the growth of the market in freshly prepared food showing little sign of abating, Williams has launched a new Thermowell that’s ideal for smaller kitchens where maximising the available space is essential. The Thermowell is a refrigerated countertop unit designed to keep ingredients chilled and easily accessible for chefs. It is ideal for the preparation of salads, pizza, sandwiches, tapas and jacket potatoes.

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