Firing up creativity: Utopia’s cornucopia of new products at Ambiente 2024

UK’s largest HoReCa tableware supplier launches 500+ lines for Spring ‘24

Ambiente 2024, Hall 11, Stand D49, Messe Frankfurt, Jan 26 – 30

Utopia will launch literally hundreds of new products at Ambiente 2024.  The company has developed more than 500 new lines for Spring 2024, many of which will feature on its stand, D49 in Hall 11.  These products are across ceramics, glassware, plastics and barware, and all are for front of house.  The launches include brand new concepts to match the latest aesthetic trends in colour, finish and form.

“In the HoReCa sector, tableware and barware thrive on innovation and new ideas,” says Josh Rammell, marketing manager at Utopia.  “For restaurants and bars, it’s all about creating that elusive point of difference – which is why we are launching so many new products.  We hope they will inspire and fire up operators’ creativity!”

Amongst the highlights is Nammos, a new tableware collection.  It exemplifies the latest white / off white trend, with its hint of colour and scalloped form adding an ingenious nuance to food presentation.   In contrast, Oregon tableware combines a raw pottery outside, which spills in a wave into the inside edge, with a soft, pastel glaze interior, which in turn spills onto the exterior.  This crossover creates a dynamic presentation that offers a real point of difference.

In glassware, Utopia’s new Singapore is one of several new designs and brings a showstopping variation to the classic Hiball and Old Fashioned tumblers.  The glasses feature crisp vertical lines that blur the contents mysteriously while adding an agreeably tactile presence to the serve.

The company is also extending its range of eco-friendly disposable cutlery.  Providing a sustainable alternative to plastic cutlery are Utopia’s Agave and Sugercane collections, both of which are manufactured from natural ingredients sourced from byproducts of other industries.  As well as being green, they are robust and functional.

Alongside the cornucopia of new tableware, glassware and barware collections Utopia will also launch a host of bespoke lines, from aged copper ice buckets and vintage glass carafes to olive wood steak knives and seafood towers.

Visitors can check out the new products at Ambiente in Hall 11 on Stand D49.