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Rational’s new marketing director to develop enhanced customer support strategy

10 July 2018

Experienced Rational director relishes new role. Rational UK has appointed Adam Knights as marketing director.  He was previously internal sales director with the company and a key aspect of the new role will be to develop ‘customer lifecycle management’ – in other words, support for the customer throughout the life of their Rational appliance. “The demands that caterers put on their prime cooking appliances are changing all the time as new food ideas, cuisines and trends are developed,” says Knights. ...

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