Foodservice Equipment Marketing Ltd Since 1993 the company has represented leading foodservice equipment manufacturers in the UK and Irish markets. Over the years FEM has established partnership agreements with many of the industry’s top brands in both smallwares and equipment, including Vollrath, Manitowoc Ice, Cambro, Sirman, Prince Castle, San Jamar and Hamilton Beach. In 2011, FEM became UK master-distributor of the Alto-Shaam range.
At Hotelympia 2012 Foodservice Equipment Marketing (FEM) will launch new products from Alto-Shaam, San Jamar, Sirman and more. 
Since FEM’s last exhibition at Hotelympia, the company has added three new brands to its extensive range of commercial catering equipment: Alto-Shaam, San Jamar, and Sirman. (more…)
Alto-Shaam heated holding cabinets from FEM
Heated holding cabinets enable food to be pre-cooked offsite or cooked in advance and then held at a safe, serving temperature. Foodservice Equipment Marketing (FEM) now supplies Alto-Shaam heated holding cabinets, in a variety of sizes and configurations.
Alto-Shaam heated holding cabinets use a special controlled, uniform heating system called Halo Heat. Halo Heat gently surrounds the food and heats and holds it at the ideal serving temperature, preventing it from drying out and so retaining the food’s quality, flavour and appearance. Halo Heat also prolongs the holding time of the food,
meaning food can be prepared further in advance, subject to food safety requirements, and still be delivered to the customer piping hot and in perfect condition. (more…)
New Vollrath planetary mixer range and attachments from Foodservice Equipment Marketing
Foodservice Equipment Marketing (FEM) has launched the new Vollrath heavy duty planetary mixer range with a comprehensive selection of attachments. These workhorses of the commercial kitchen are fitted with a number 12 hub to accommodate a meat grinder or vegetable slicer to increase food preparation options beyond mixing. (more…)
FEM launches the New Manitowoc Indigo advanced ice machine
Foodservice Equipment Marketing launches the new Manitowoc Indigo advanced ice machine
Concerns over ice hygiene and energy consumption have led manufacturers to look carefully at ice machine design. Manitowoc has responded by launching the Indigo Series ice makers that are fitted with advanced diagnostics to ensure the utmost purity of the ice with the minimum energy use. The Indigo Series is now available in the UK through Foodservice Equipment Marketing (FEM). (more…)
Alto-Shaam heated banquet carts available from Foodservice Equipment Marketing (FEM)
The challenge with a banquet is keeping large quantities of food hot and ready to serve without compromising on quality and taste. Foodservice Equipment Marketing (FEM) now supplies Alto-Shaam heated banquet carts which are designed to keep pre-plated food hot, fresh and ready to serve to waiting guests. (more…)
Alto-Shaam Carving Stations from FEM serve up meat a treat
Alto-Shaam carving station from FEM
At a carvery it is vital that the meat is held and served at the ideal temperature and in perfect condition for the duration of the service. No one wants tough, cold meat with their roast dinner. Foodservice Equipment Marketing (FEM) now supplies Alto-Shaam carvery stations which keep roast meat succulent and hot while reducing shrinkage by up to 18 percent.
Alto-Shaam carvery stations use a special heating system called Halo-Heat. This provides controlled, even heat from the carving shelf surface gently holding the meat at serving temperature without drying out or spoiling. It also retains the food’s moisture and nutrients and increases product holding life. (more…)
FEM’s Cambro tray personalisation service promotes brands at point of purchase
Targeting advertising can often be difficult, sometimes customers just don’t get the message unless it is put right under their nose. The secret is to be unobtrusive and tasteful while at the same time getting noticed. (more…)
Foodservice Equipment Marketing has introduced Alto-Shaam cook and hold smoker ovens
Alto-Shaam smoker oven from FEM
Diners love the wood-smoked flavour of barbequed food but this type of cooking is not practical in the winter months. To cope with year round demand Foodservice Equipment Marketing has introduced new Alto-Shaam smoker ovens which offer all the convenience of cook and hold ovens with the added feature of being able to flavour menu items with real smoke.
The ovens use pure woodchips for authentic flavouring so chefs don’t need to add extra artificial ingredients to get the depth of taste they require. The smoking process itself induces a natural enzyme action in meat which makes it especially tender and flavoursome. (more…)
Alto-Shaam Cook and Hold Ovens from FEM save energy, time and money
Having a reliable, efficient, single unit that cooks and holds food at the optimum temperatures for serving can make a real difference in busy catering situations. Foodservice Equipment Marketing (FEM) now supplies Alto-Shaam Cook and Hold Ovens that do all this and more, whilst saving time, energy and money.
FEM now supplies Hamilton Beach Tempest blender with additional in-counter kit
Foodservice Equipment Marketing (FEM) is the sole UK importer for the powerful, high performance Hamilton Beach Tempest blender. The Tempest is ideal for high-volume businesses and is capable of making a delicious 0.5 litre smoothie or cocktail in just 12 seconds. Now the super-fast Tempest blender is available from FEM with an additional in-counter kit. (more…)