Winning: Tourism, Economics & Business

CESA Conference 2011, in association with the FCSI and BHA
The Oxford Belfry, 10 – 11 November 2011

CESA has announced an impressive line-up of speakers for its 2011 Conference.  With a theme focused on winning business, highlights will include Lord Digby Jones, the face of British business, shooting from the hip on the need for fundamental reform: “If Britain doesn’t become fit for purpose in the 21st century, we are dead in the water.” 

Another conference coup is the securing of the services of Nadine Dereza as Conference facilitator.  The specialist business presenter, and former Financial Journalist of the Year, has a background as a reporter for the BBC and CNN and is also a non executive director of WorldSkills London 2011. 

 Other speakers include:

  • Sean Rickard, senior lecturer in Business Economics at Cranfield School of Management, will provide economic insight into the future and an explanation of issues facing the UK.
  • Ian Sarson, group managing director at Compass Group UK and Ireland, is well-placed to present a business view of the hospitality market: his company provides contract catering and support services in over 7,000 sites, across many sectors, and employs 52,000 people.
  • Ufi Ibrahim, chief executive officer at The British Hospitality Association (BHA), delivers a keynote speech on Tourism.  The BHA represents more than 40,000 hotel, catering and leisure industry establishments, employing over 500,000 people.
  • Doug Fryett of Fryett Consulting will present new research on sustainability in the hospitality industry, looking especially at the difference in attitudes between manufacturers, specifiers and operators. 

The Conference will be rounded up by Falklands veteran Simon Weston, whose own life reflects his message of single-minded determination, to not only accept what is, but to turn that to your advantage. 

The CESA Conference is run in association with the FCSI (Foodservice Consultants Society International) and, for the first time this year, the BHA.  “The support of these two key industry associations reflects the breadth, relevance and growing importance of the Conference to all sectors of the industry – operators, suppliers, specifiers and consultants,” says CESA director Keith Warren.  “It has become the key annual forum for the foodservice market.” 

To find out more or to book a place at the CESA Conference 2011 visit or call 020 7793 3030.  


The Catering Equipment Suppliers Association (CESA) is the authoritative voice of the catering equipment industry, representing over 150 companies who supply, service and maintain all types of commercial catering equipment – from utensils to full kitchen schemes.  For more information on CESA visit