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PRictionary

The secret files that no PR agency in the world wants the client (or anyone else) to see…
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Spin

Spin

Posted in PRictionaryLeave a Comment on Spin

n. to draw out and twist into threads; the art of turning a pig’s ear into a silk purse. See also: Pack of PR, Statistics.

Posted on May 11, 2011 by David
Staff

Staff

Posted in PRictionaryLeave a Comment on Staff

n. a prop, pole or support; a body of people who sit in the same office at the same desk not communicating by word of… read more

Posted on May 11, 2011 by David
Teaboy

Teaboy

Posted in PRictionaryLeave a Comment on Teaboy

n. a boy who makes and serves tea in an office or factory; a highly talented copywriter who is regularly hen-pecked into performing menial tasks… read more

Posted on May 11, 2011 by David
Big Idea, The

Big Idea, The

Posted in PRictionaryLeave a Comment on Big Idea, The

n. brilliant caffeine- or alcohol-fuelled concept built up by creatives late at night and demolished by management in the morning. This spawns the desire by… read more

Posted on May 11, 2011 by David

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