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PRictionary

The secret files that no PR agency in the world wants the client (or anyone else) to see…
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Social Media Reach

Social Media Reach

Posted in PRictionaryLeave a Comment on Social Media Reach

1 n. very large number, comes a good way after ‘statistics’ in the PR Periodic Table (see also lies, falsehoods, propaganda and carpet bagging). 2… read more

Posted on February 19, 2016February 19, 2016 by Tim
Digital Media

Digital Media

Posted in PRictionaryLeave a Comment on Digital Media

ph. useful alternative to ‘um’ when discussing campaign with client.

Posted on February 19, 2016 by Tim
Social Media Spend

Social Media Spend

Posted in PRictionaryLeave a Comment on Social Media Spend

ph. something or nothing. Often both. See also ‘Largesse’.

Posted on February 19, 2016 by Tim
13th Hour

13th Hour

Posted in PRictionaryLeave a Comment on 13th Hour

n. that nanosecond when you realise that despite all the blood, sweat and tears, a brilliant big idea, ample budget, delicately poised spin and a… read more

Posted on May 11, 2011 by David
Apocalypse

Apocalypse

Posted in PRictionaryLeave a Comment on Apocalypse

n. faced simultaneously with Deadline, Creative Block and Spell Checker, it is easy to see how St John was struck with the Revelation that the… read more

Posted on May 11, 2011 by David
Boss

Boss

Posted in PRictionaryLeave a Comment on Boss

n. a knob or stud; a dome-shaped protuberance; a wholly self-centred person who sits behind a big desk and makes a lot of noise in… read more

Posted on May 11, 2011November 5, 2013 by David
Creative Block

Creative Block

Posted in PRictionaryLeave a Comment on Creative Block

n. monolithic structure designed to extend the working day by several hours. See also numbskull, latent and downright lazy.

Posted on May 11, 2011 by David
Deadline

Deadline

Posted in PRictionaryLeave a Comment on Deadline

n. a unit of time, often historic (eg ‘last week’, ‘two hours ago’ etc) measured in weeks and months by normal people and nano-seconds by… read more

Posted on May 11, 2011 by David
Email

Email

Posted in PRictionaryLeave a Comment on Email

n. the sending and receiving of written messages by electronic means thus freeing people up from the tyranny of having to talk to each other,… read more

Posted on May 11, 2011 by David

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