FEA unveils new International Trade Group

Chair Phil Coulstock of Smeg UK calls on members to ”Tell us what you need”

Foodservice equipment suppliers who are involved in export trade have a new advocate. FEA’s International Trade Group is designed to support equipment suppliers in all export markets, and in all aspects of their work, around the world.

The new group, which is a rebrand and evolution of FEA’s previous Export Group, is chaired by Phil Coulstock CFSP, who is also professional sales director at Smeg UK. He says, “Getting involved in the International Trade Group is a great opportunity for FEA members to collaborate, share insight, and help shape the future of international trade across our industry. It provides a platform to tackle common challenges such as export logistics, regulation, and market access, while also identifying new growth opportunities and routes to market. By bringing members together, we can exchange practical knowledge, build stronger connections, and ensure our collective voice is heard on the issues that matter most.”

The International Trade Group is asking for input from members to tell them what challenges they face and what resources they need to advance their export trade. It will also be looking at whether there are ways that FEA can enhance the help it offers to members who want to exhibit at international trade fairs such as Host and GulfHost.

FEA already talks with the Department of Business and Trade (DBT) to promote its members interests in terms of exports, and the new Group will be intrinsically involved in this work.

“There’s plenty to discuss and I’m keen to hear what FEA members see value in and what they’d like us to add to our support resources,” says Phil. “Tell us what you need!”

Any FEA member who would like more information should contact Jocelyn Shawyer CFSP, FEA’s events and membership manager at Jocelyn.shawyer@fea.org.uk.


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