Toby Magness joins FEA council

Anderson: “His depth of experience makes him ideal for his new role”

FEA has co-opted Toby Magness to the association’s council.  Having spent most of his working life in the industry, Magness is a hugely knowledgeable foodservice equipment professional.  For the last five years he has been with Ambach where, as UK sales director, he manages the British market for the manufacturer.  More recently he has also taken on responsibility for some other brands within the Ali Group.

Magness has a thorough understanding of most aspects of the commercial kitchen, having worked in warewashing, refrigeration and prime cooking equipment.  His clients have ranged from small independents to international groups and he’s dealt with every part of the supply chain, including consultants, designers, distributors and manufacturers.  “The variety and depth of his experience is a real strength and makes him ideal for this new role,” says Paul Anderson, chair of FEA.  “I’m absolutely delighted that he’s agreed to join the council.”

At 52, Magness feels it’s time to give something back to the foodservice equipment industry, and to FEA.  “Membership of FEA has been hugely beneficial for Ambach,” he says.  “The association has supported us with guidance and policy information about everything from Brexit to regulatory changes.”

He believes his experience in connectivity and IOT (the Internet of Things) can benefit FEA members.  “At Ambach we’ve done a lot of work in Europe and Middle East in these areas, and while they are yet to really get traction in the UK, they will certainly be important elements of future kitchen designs.”  He’s also keen to get involved in FEA’s sustainability initiatives.

Magness adds, “Joining the council and product group forums will get me closer to the coalface and help me better understand the challenges faced by the wider industry.  I am proud to have been co-opted and look forward to working with FEA to help achieve the association’s goals.”

The Foodservice Equipment Association (FEA) is the independent, authoritative voice of the foodservice equipment industry, representing nearly 200 companies who supply, service and maintain all types of commercial catering equipment – from utensils to full kitchen schemes.  For more information on FEA visit