Liquid Thinking: the Water Dispenser and Hydration Association Conference 2023

WHA Conference, 15-16 March 2023, Double Tree by Hilton, Milton Keynes

A strong and stimulating line up for the WHA’s 2023 Conference will offer delegates expert industry insight.  Speakers include Richard Hall, chair of Zenith Global, Brendan Hanlon from Just a Drop and, giving the keynote address, psychology consultant Damian Hughes, who’ll be focusing on ‘Liquid Thinking’ and how it can help businesses thrive in a difficult environment.

Jon Wicks, chair of the WHA, says, “The event is the ideal opportunity for professionals involved in every sector of the water dispenser and cooler community to get the latest thinking on the challenges and opportunities the current market presents.   As an industry-specific event, it’s also a chance to find out about the latest innovations and developments directly affecting your business.”

The theme for this year’s Conference is ‘Celebrating our evolution,’ reflecting the success of the merger of the two leading trade associations, the British Water Cooler Association (BWCA) and the European Drinking Water Cooler Association (EDWCA), to form the WHA in January 2020.

The Conference is being held at the Double Tree Hilton, Milton Keynes, on 16 March.  A variety of networking events are being held around the Conference, including a trade show, topical seminars, the informal Chair’s Welcome Supper on the evening of 15 March and the WHA Industry Dinner and Charity Auction on 16 March.  There’s also a hygiene awareness course on 16 March, running concurrently with the Conference, aimed at WHA members’ staff.

The event is open to members of the WHA and non-members.  WHA has put together packages for those wanting to attend the event, with attractive discounts for members.  Find out more at

The Water Hydration and Dispenser Association (WHA) is the voice of the water dispenser and hydration industry.  For more information visit

Note for editors

The WHA represents over 90 companies who supply and service the UK market.  As the leading association for the hydration industry, it is the single point of reference for those who require and supply hydration solutions. The WHA provides information, training, guidance and regulations that are implemented, audited and enforced ensuring quality and sustainability of the services offered by our members to their customers.