FEA’s ‘Ask the Experts’ initiative offers specialist answers to every equipment question
HRC 2022, Stand P143, London ExCeL, March 21-23
FEA will be promoting its ‘Ask the Experts’ initiative at HRC 2022. Visitors to the show will be able to speak to foodservice equipment professionals on the Association’s stand, P143, in the Professional Kitchen Show. For drilled-down, specialist advice on specific areas, they’ll be able to scan a QR code that will take them to a list of equipment companies who have expertise in the area they are interested in, and who are exhibiting at HRC.
“‘Ask the experts’ is all about offering foodservice operators the opportunity to access FEA’s resources,” says Stephen Hobbs, chair of FEA. “The stand will be set up as a go-to point of reference for everything foodservice equipment related. Each area of equipment specialisation will have its own QR code, so visitors will quickly be able to find experts to talk to.”
As part of the initiative, the Association has been leading the online HRC Connects expert panels in the run up to the show. These have covered everything from how operators can benefit from the super deduction tax benefit to energy labelling and the latest developments in refrigeration.
“Combining HRC with IFE and the London Produce Show will attract many visitors,” says Hobbs. “This is the UK’s largest foodservice equipment showcase, letting operators and dealers experience the latest innovations.”
Training
Training is a key part of FEA’s remit and the stand will be promoting the CFSP (Certified Food Service Professional) programme, along with its junior sibling, PFS (Principles of Food Service), the nine-module short course aimed at newcomers to the industry. Meanwhile FEA’s Light Equipment and Tableware Professional (LETP) training scheme will draw those seeking to enhance their professionalism in LET.
Awards
HRC Tuesday is Awards Day on FEA’s stand, when the latest CFSP students will be given their graduation certificate. FEA will also award the 2022 Orders of Merit to people nominated for their voluntary work within the foodservice and hospitality industries. The awards ceremonies start at 4pm and take place on the Tech X stage.