Winterhalter expands Chemicals and Hygiene Division

Appointment of Peter Alsworth underlines commitment to ‘one stop shop’ for warewashing

Leading warewasher manufacturer Winterhalter has appointed Peter Alsworth as Chemical Sales Director of its UK Chemical and Hygiene Division.  Alsworth is recognised as a leading expert in the market and the move underlines the company’s commitment to expanding its Chemical and Hygiene Division’s operations. 

Peter Alsworth has nearly 30 years experience in cleaning chemicals for the hospitality industry, having worked with Cleenol Group, the cleaning chemical manufacturer, since he was 22, when he joined as a van salesman.  He left as Sales and Marketing Director but, he says, “During my time there I did just about every job – on the shop floor, on the road and in the office.”  Consequently he has a breadth of knowledge covering products, product development, hygiene systems and packaging, as well as experience in the hospitality, healthcare, distributor, leisure and export markets.

“Winterhalter is a great brand with a wonderful reputation.  Our challenge is to educate the market about the service we can now offer in terms of being a chemicals and hygiene provider.

“We have a great story to tell because we can offer a complete solution that makes life simpler for the end user.  By coming to a one stop shop, where the machines, service, water treatment and chemicals are all provided by one supplier, buyers have peace of mind – because everything is down to us.   What they don’t want is to be stuck between the machine supplier and the chemical supplier, with each blaming the other for cleaning issues.  And believe me, it happens!”

Winterhalter provides not only specialist warewasher chemicals but also a comprehensive range of cleaning products for the kitchen and other areas, including the restaurant, bar, washrooms and guest rooms.  The Chemicals and Hygiene Division offers a comprehensive range of additional services such as staff training and hygiene schedules.

Peter Alsworth is married and lives inRoyal Leamington Spa. His interests include classic motorcycles, DIY, gardening, cooking, real ales and good wines.  He will be based in Winterhalter UK’s head office in Milton Keynes.

Winterhalter provides a total solution for warewashing, from pre-sales advice to after-sales service, training and maintenance.  Alongside its market-leading dish and glasswashers, the company’s range includes utensil washers, advanced water treatment machines, cleaning chemicals and detergents.  For further details, call Winterhalter on 01908 359000, see, or or email