n. practitioners claim this as the noblest of the martial arts. Involves copious amounts of blood, sweat, tears and toilet roll. See also: The Dung… read more

n. famous PR-Fu move whereby protagonists heave brown material at a fast-moving revolving object before running for cover. See also: PR-Fu.

n. the space between the full stop and the closing of quotation marks. Abstention from communication by word of mouth, even when sitting in the… read more

n. irritating little gnome that lives inside the computer. Gets its rocks off by criticising your every stylish flourish, however small, yet deliberately ignoring many… read more

n. to draw out and twist into threads; the art of turning a pig’s ear into a silk purse. See also: Pack of PR, Statistics.

n. a prop, pole or support; a body of people who sit in the same office at the same desk not communicating by word of… read more

n. a boy who makes and serves tea in an office or factory; a highly talented copywriter who is regularly hen-pecked into performing menial tasks… read more

n. brilliant caffeine- or alcohol-fuelled concept built up by creatives late at night and demolished by management in the morning. This spawns the desire by… read more