The CESASTATS market intelligence gathering scheme has been around for twenty years; currently 34 major companies participate in it. Now the scheme has been upgraded so that it can help its members predict future sales.
The most important benefit of CESASTATS is that it allows companies to track the trend of their share of the UK commercial catering equipment market. As such it helps its members to accurately assess their performance – and shows if they are holding their own against the competition.
“No other source of market intelligence can match CESASTATS for accuracy when it comes to defining the current trend of market demand” says the chair of CESA, Mick Shaddock.
A new development means the scheme now enables participating members to predict, with a high degree of accuracy, the future level of the sales demand for commercial catering equipment in the UK. This is done by processing data extracted from members’ future order books.
Lincat’s marketing and export director Nick McDonald says “CESASTATS is the only reliable and affordable source of firm market trend data and so enables us to establish whether our sales and marketing activities are delivering a positive result. This is particularly valuable during periods of market instability; without CESASTATS we would have no reliable means of assessing whether we were performing ahead of or behind the overall market”.
Although CESASTATS operates under the general umbrella of CESA, it is run by a totally separate and independent administrator, thereby assuring that members’ sensitive data is retained in total confidence. There has never been a breech of confidence in CESASTATS’ 20 years of existence.
The scheme is run on a non-profit making basis, so the subscription fee is only £100 per member per annum, to cover the admin costs.
For more information (and an application form) please visit www.cesatats.org.uk
The Catering Equipment Suppliers Association (CESA) is the authoritative voice of the catering equipment industry, representing over 160 companies who supply, service and maintain all types of commercial catering equipment – from utensils to full kitchen schemes. For more information on CESA visit www.cesa.org.uk