Samsung Electronics has launched a new division, Samsung Professional Appliances (SPA), to distribute its range of commercial foodservice equipment in the UK and Europe. The first range to come under SPA’s umbrella will be Samsung’s commercial microwave ovens.
The company says the move means it will be able to offer a better service to customers and underlines Samsung’s commitment to the foodservice sector. Uropa will be wholesale distributor for the range in the UK and Ireland.
"The combination of quality, value and advanced technology has given Samsung a significant share of the commercial microwave oven market," says David Watts, head of Samsung Professional Appliances. "However, the brand plans to grow further. We intend to introduce new commercial microwave models and move into new product sectors in the next 12 months. Consequently it made good business sense to bring distribution in-house.
"The move also allows us to get closer to our customers, as we will be able to deliver a more dedicated, focussed approach to the foodservice sector."
Samsung is one of the world’s largest microwave oven brands. Samsung Professional Appliances distributes throughout the UK and Europe and offers a comprehensive choice of commercial microwave ovens, from large-capacity, ‘super-heavy duty’ 1850W units down to light-commercial, budget-priced 1000W models. All are backed by a full parts & labour warranty. For more information visit www.samsungprofessional.com
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About Samsung Electronics Co., Ltd.
Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2009 consolidated sales of US$116.8 billion. Employing approximately 188,000 people in 185 offices across 65 countries, the company consists of eight independently operated business units: Visual Display, Mobile Communications, Telecommunication Systems, Digital Appliances, IT Solutions, Digital Imaging, Semiconductor and LCD. Recognized as one of the fastest growing global brands, Samsung Electronics is a leading producer of digital TVs, memory chips, mobile phones and TFT-LCDs. For more information, please visit www.samsung.com.