CST shows system designed to help restaurateurs make more money
Stand 4435, ScotHot, SECC Glasgow, 2-4 March 2009
The economic crisis is focussing attention on profitability. Products that improve profits are always welcome, but right now they are at the top of the hospitality industry’s shopping list. At ScotHot Call Systems Technology (CST) will show its latest hospitality communications system, the ConnectSmart® range, which not only saves money but can also make money by maximising a restaurant’s operational efficiency.
"ConnectSmart automatically organises workloads and ensures everyone knows everything they need to know to work efficiently," explains Ashley Sheppard of CST. "It means fewer people can do more work with less effort, which saves money. It also speeds up service and improves food quality, which creates happy customers. And it optimises table turnover, which adds directly to the bottom line.
"A ConnectSmart system can pay for itself in a few months and will be a major benefit to any restaurateur looking to improve their service, food quality and profitability."
CST will demonstrate the ConnectSmart system, which was developed by QSR Automations® in the USA, on stand 4435.
ConnectSmart works by linking everyone together, discreetly and effectively. For example, it tells serving staff how long before an order will be ready. It tells chefs which meals need to be prepared next. It tells front of house staff how long before tables will be free for waiting customers. And it informs management so that they know exactly what is happening, in every department, so they can tell instantly if any area of the operation requires help.
The system’s hardware and interfaces are easy to use, robust, practical and purpose-built for foodservice. For example, the touch-screen technology has been customised so that it can withstand the grease, heat and humidity of a busy commercial kitchen.
The ConnectSmart communications network also includes the customer side of the operation. ConnectSmart Reservations manages advance reservations and features a CRM (customer relationship management) package allowing a personalised response to guests. Meanwhile ConnectSmart WebAhead and ConnectSmart WebReserve allow guests to enter the wait list or make a reservation via the Internet.
Award-winning hospitality communications products
Alongside the new ConnectSmart system CST will show its comprehensive range of communications products and management software packages developed specifically for the hospitality market.The award-winning EasyCall lets customers call for service instantly and is a simple, effective way to improve customer service, especially in large restaurants and those with outdoor areas that are hard to monitor. Other Call products include WaiterCall, which tells waiting staff when orders are ready, and CustomerCall, the queue-management system that allows customers to relax and enjoy themselves while they wait for their table.
The Genesis software suite will also be demonstrated. This includes integrated communications, automated facilities management packages and the recently launched Genesis GSM, which allows a conventional mobile phone to act as an ‘all-in-one’ device – pager, DECT phone and alarm alert – as well as being a mobile phone. Genesis GSM can use the site’s own PBX switchboard and automatically route calls for the lowest possible cost – or even for free within the site itself.