Desperate Measures

Pity the poor ad salesperson.  Having done the job in my salad days, I know what a pig it can be.  These desperate times are making ad reps ever more aggressive in their pitches – sadly, it’s not a trait that is likely to win them business.  I’m only talking about a minority of the breed, of course.  A vociferous minority.  Guys, here’s a few handy tips:

·       Listen.

·       No means no.

·       Being good at trapping people on the phone isn’t going to win friends.  

·       It’s not going to win business, either.