“Function plus flavour – a winning combination”
Functional foods are big business. Now bakers can take advantage of the consumer demand with the launch of the new i-Bread Functional range from CFP (Cotswold Food Partnership). The company says the breads in the range deliver a winning combination of nutrition, health benefits and great taste.
Initially the range will feature four varieties. They are i-Bread Omega, a light multigrain bread enriched with Omega 3 and linseed; i-Bread Balance, a white bread with the nutritional value of a wholemeal; i-Bread Active, a multigrain loaf with Inulin (dietary fibre), designed to assist the digestive system; and i-Bread proHeart, which was developed in association with the Dutch Heart Foundation.
All the i-Bread Functional varieties will be available in two formats: as premixes, developed primarily for the craft baker, or frozen part-baked, for bake-off in retail outlets, in store bakeries and for foodservice. The frozen bake-off range will be produced in the UK by artisan bakers.
CFP has tied up an exclusive deal with ingredients supplier Kluman & Balter to distribute the i-Bread premixes.
“The difference with i-Bread Functional is that as well as delivering extra health benefits the breads taste great,” says CFP director Mark Rooza. “Functional foods are an established part of the market. We call i-Bread ‘intelligent food’ – by concentrating on flavour as well as function we believe we’ve developed products that can have a major impact on sales in the sector.”
For more information email info@cotswoldfoodpartnership.co.uk or visit www.cotswoldfoodpartnership.co.uk