Latest software can be retrofitted to older VarioCooking Center units, too – and it’s free
The latest software for Frima’s hi-tech VarioCooking Center includes new cooking processes, advanced HACCP logging and a new control panel display that’s even more intuitive and user-friendly than before. Best of all, the upgrade is not only available on all new Frima units, it can also be downloaded, for free, onto existing VarioCooking Centers, so owners of older models can benefit from the upgrades. Frima UK is part of Rational UK and the download is available from frima-online.com.
Stand 4510, 15-16th March 2017, SECC Glasgow.
On stand 4510at ScotHot Frima will be showing just how quick and easy it is to cook a variety of dishes with the latest hi-tech multifunctional cooking technology. Frima’s VarioCooking Center can boil, fry, deep fry and confit, replacing griddles, kettles, bratt pans, large pots and fryers. Alongside all its cooking processes it can also slow cook overnight and fast cook under pressure. It takes the concept of multifunctionality to a new level, says the company – as visitors to the Show will be able to see for themselves.
Two more recruits for market-leading multifunctional appliance brand
Frima UK has expanded its sales team with the appointment of two more regional sales managers. Martyn Lewis will be responsible for the South East, while Mohammed Khalid Samad will be part of the team covering the London area. They join as Rational UK takes over the running and supporting of the Frima brand in the UK.
Casual Dining, stand M212, 22-23 Feb 2017, Business Design Centre, Islington
Frima will show how its award-winning VarioCooking Center is the smart solution for casual dining kitchens.
Many casual dining kitchens are short of space and short of time – and operators want lower running costs. On stand M212 Frima will show its VarioCooking Center 112T, a compact unit that delivers a big performance and is easy to use. It consumes up to 40% less energy than conventional appliances – for example, when boiling a pan of water, it’s 96% efficient, which is even better than induction. It’s also super-fast: up to four times faster than conventional equipment. That, plus the speed of cooking, means it saves around 10% on raw ingredients, using less water and oil, too.
Frima’s ultra-efficient “workhorse” is highly praised by judges
Frima’s latest VarioCooking Center won the Microwaves and Rapid Cooking Category at this year’s prestigious Caterer Product Excellence Awards. A multifunctional cooking appliance, the VarioCooking Center Multificiency 112L was praised for its speed, efficiency and versatility, as well as its durability, with the judges describing it as a “real workhorse”.
Frima UK has expanded its sales team with the appointments of Paul Burrows as regional sales manager for Scotland and Scott Hayward as regional sales manager for North East England and the Borders.
Both men have extensive experience of the catering market, having worked on both sides of the industry – as foodservice operators as well as in sales, with catering supplies companies. They also have considerable knowledge of their respective sales areas and are tasked with building close relations with Frima’s dealer network while establishing new ‘Cooking Live’ sites for the company’s demonstration programme.
Wiltshire pub installs new compact tabletop VarioCooking Center
The Angel Inn at Upton Scudamore is a hotel and restaurant based in the beautiful countryside of Wiltshire. It was recently refurbished in a blend of contemporary and traditional styles, with the same ideals informing the food served there. Head chef Adam Clayton uses local and seasonal produce to create a menu that combines modern cuisine and classic pub fare. As much as possible is made in house, including bread and mayonnaise, so the kitchen equipment needs to be reliable.
Yorkshire venue is first to own Frima’s new large capacity compact appliance
Bertie’s Banqueting Rooms in the Yorkshire town of Elland is one of the largest and best regarded catering companies in the area. Based in an elegant Georgian sandstone building, its main ballroom has a capacity for 250 people and two additional ballrooms can hold 100 guests each. When it came to specifying a new kitchen during a recent refurbishment, managing director and chef Jonathan Nichols was looking for equipment that could prepare large amounts of food, quickly and reliably.
Frima’s advanced VarioCooking Center multifunctional appliance was high on his wish list. “My head chef and I had previously seen Frima in action at a CookingLive demo site,” explains Jon. “We’d both been impressed by what it could do, but the existing models were either too large or too small for our needs.”
Stocks take half the time, have more yield, and are perfectly clear in multifunctional appliance
Set in the iconic building on the Southbank, the Oxo Tower Restaurant offers an eclectic menu built around British and European classics. It serves over 200 covers a day but, like many urban restaurants, kitchen space is limited. This means catering equipment needs to be as efficient as possible, while delivering the best cooking results. Recently head chef Jeremy Bloor installed a FRIMA VarioCooking Center. He and his team are so impressed they are about to install a second one.
“I first saw the FRIMA at a catering exhibition,” says Jeremy. “Its versatility and ease of use were very impressive.”
Free electricity for buyers of a VarioCooking Center
Thanks to its ultra-efficient cooking technologies, FRIMA’s VarioCooking Center Multificiency is guaranteed to save money on energy bills. Now, with the launch of its electricity bonus initiative, FRIMA is offering new customers a refund on the cost of the first one thousand kilowatt hours of electricity they use, based on average consumption, after purchase.
The FRIMA VarioCooking Center is a compact cooking appliance combining the functionality of conventional appliances such as griddles, kettles, fryers, large pots, pressure cookers and bratt pans. Packing advanced technology and multifunctionality into a small footprint, it helps operators save space as well as energy.