The Press Office


Williams Refrigeration

Williams Refrigeration is one of the world’s leading manufacturers and suppliers of award winning commercial refrigeration solutions for the global foodservice and bakery industries.
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GulfHost and Host: Williams unveils new refrigeration products

17 August 2017

British manufacturer also reveals latest ‘small kitchen’ models Williams will be showing its latest product line at both GulfHost Dubai and Host Milan.  The two shows will also see the global launch of an exciting new product – details of which will be unveiled on stand. GulfHost has taken over from GulFood as the major catering equipment show for the Middle East region and is at the Dubai World Trade Centre, 18th – 20th September 2017.  Williams will be on...

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Jaw-dropping fridges master the art of disguise to stand out from the crowd

18 July 2017

Williams calls time on plain refrigeration with Chameleon Ever wanted a fridge that’s a work of art?  Or covered in leopard skin print?  Or made out of marble?  Chameleon from Williams is the answer. Chameleon allows operators to personalise their refrigeration. Using food safe vinyl wrapping, the company can provide completely bespoke designs. There are virtually no limits to what Chameleon can achieve: it can be used to cover just about any Williams model with any colour or pattern and...

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Williams fridges help ‘get best’ out of Tom’s Kitchens

12 July 2017

“Functionality really works and helps with quickness and ease of service,” says Tom Aikens Renowned Michelin starred chef Tom Aikens has just opened his first UK Tom’s Kitchen outside of London, at the ritzy new Mailbox Centre in Birmingham. As with his other Tom’s Kitchen restaurants, the menu is largely based around British classics and comfort food – anything from fish ‘n chips to sausage and mash to steaks, stews and burgers. It’s also a very seasonal menu, changing for...

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Changing the face of pre-school catering

12 June 2017

The Professional Kitchen’s purpose-built CPU features a suite of seventeen Williams coldrooms Pre-school childcare is booming as working parents look for safe and stimulating havens for their youngsters.  While nurseries have come a long way in recent years, one area that can still be an issue is meal times.  Children need their meals to have the right balance of nutrition, to be healthy and safe, and, of course, to taste good.  The food supplier also has to be able to...

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Williams’ new BDM in the Middle East

2 June 2017

AFE brands look to grow business in increasingly important and competitive market Williams has expanded its sales force in the Middle East region by appointing Daniel Hall as the company’s Business Development Manager. Daniel will work alongside the existing four person team based in the AFE offices located in Dubai. As well as promoting Williams products, Daniel will also support the other AFE leading equipment brands in the region –  Falcon prime cooking equipment and Mono bakery equipment

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