Discover how to create unique food experiences at Rational’s Trend Talk

Ninth edition of Rational’s webinar series looks at how to generate new business ideas.

The foodservice market is changing faster and faster. What is trendy today can be outdated tomorrow. But where do the new ideas come from? Who are the drivers in the market? And how do they know what is popular and what is not?

Rational’s Trend Talk webinar series in September is its ninth edition. Trend Talks bring together a range of industry experts to discuss current issues facing the industry. The topic of the latest Trend Talk is “Visionaries of the Foodservice Industry” and will focus on the importance understanding the customer’s needs and generate new business ideas as a result.

The guests will give insights into their work and include; Kristian Tazbazian, Co-Founder and COO of Gastronomous. Gastronomous, is passionate about creating the “kitchen of the future” using automation, artificial intelligence, along with integrated software and hardware solutions. They are passionate about creating unique systems, which address the inefficiencies associated of cooking processes, supply chain management, and waste disposal.

Shawn P. Walchef, Chief Visionary Officer of Cali BBQ Media. Shawn is the founder of Cali BBQ Media, podcast host and business coach. Since opening Cali BBQ in 2008, his family-run restaurant and media company in San Diego has generated more than $30 million in sales. As a restaurateur who opened during the Great Recession of 2008, Shawn Walchef learned to use digital tools and big ideas to stay in business

Haitham Al-Beik, CEO and Founder of Wings. Wings, an emerging R&D lab dedicated to leap forward the services industry with sustainable technologies that are transparent and accessible to all in the dedication to enhance human life. Wings is an industrial research and design technology company digitizing commercial, logistical workflows, and operations with cutting-edge robotics, automation, machine learning, and AI.

Rational’s Stephan Leuschner will also once again present new concepts and solutions for food production and delivery.

The webinar will take place on 14th September 2022 at 3PM GMT. Attendance is free, but prospective guests should register their interest in advance at