Creating profit in an uncertain catering equipment market

CESA’s CEO seminars: insightful, interactive, challenging – and delivering strategies.

CESA’s Building Business Seminars programme continues with three key topics: on 12th April it’s ‘Strategies for an Uncertain World’; ‘The Digital Transformation’ is on 7th June; and ‘Profit in a Low-Price, High-Cost Economy’ is on July 19th.  All three take place at CESA’s offices at Rotherwick House, London E1W 1YZ, running from 10:30 – 14:00.

The seminars, run by Martyn Drake, one the sector’s top business management consultants, are aimed at CEOs and senior management within the catering equipment industry.  Attendance is free for CESA members and £100 + VAT for non-members.

Julian Shine, managing director at Shine Food Machinery Ltd., attended an earlier seminar and is impressed.  “Martyn enables you to look at the same old problems with a different perspective, uncovering those obscured opportunities,” he says.

Glenn Roberts is chair of CESA.  “We live in a period of unprecedented uncertainty,” he says.  “The seminars’ aim is to build on delegates’ acumen, experience and perception, to help them formulate strategies that will allow their businesses to thrive in difficult times.”

The ‘Strategies for an Uncertain World’ seminar on 12th April will cover major trends and changes in the catering equipment industry; how to define a business’s future; and leadership by creating clarity in a time of uncertainty.  The seminar’s aims include giving delegates a clear understanding of both the pitfalls and the opportunities of the current marketplace, the knowledge of where investment should be made, and the confidence to take managed risks.

Full details are available on the CESA website.  Places for each seminar are limited, so interested companies are urged to book now.