Great Hospitality Show stop press

CESA’s Group Buyer Programme will connect VIP visitors and exhibitors

‘Virtual concierge’ helps group buyers make the most of their time at the Show

CESA’s Group Buyer Programme is back, this time helping key foodservice operators get more out of their visit to the Great Hospitality Show.  It also helps CESA members who are exhibiting at the Show, by pointing buyers in the direction of products they want to see.  The programme was first launched at Hotelympia 2016, where it was responsible for a 13% increase in attendance from group buyers.

The Group Buyer Programme gives VIP visitors an exclusive virtual concierge who will help them quickly find the products they want to view.

The first part of the programme has already been completed, with a highly targeted marketing campaign inviting VIP buyers to join the programme in order to fast-track their visit and make best use of the time they have at the show.

The Group Buyers Programme app, available for both IOS and Android, allows exhibitors taking part in the programme to access data on buyers when they visit the stand, including contacts, head office records and current suppliers.  CESA members who sign up for the scheme have access to the full universe of every group operator and their key buyers, via the app, to encourage attendance.

The app also features a function that alerts exhibitors when VIP visitors are ‘in the hall.’

The Group Buyers Programme is a collaboration between CESA, show organisers Fresh Montgomery and foodservice database specialist Caterlyst.  For more information contact CESA on +44 (0) 20 7793 3030 or via

CESA is on stand 140, The Great Hospitality Show, NEC Birmingham, 23-25 January 2017.

The Catering Equipment Suppliers Association (CESA) is the authoritative voice of the catering equipment industry, representing over 180 companies who supply, service and maintain all types of commercial catering equipment – from utensils to full kitchen schemes.  For more information on CESA visit