Williams Refrigeration launches online ‘How To’ guides

Easily accessible commercial catering advice and information from Williams

Williams Refrigeration has launched a series of online guides to provide practical advice and information on the use of commercial refrigeration in catering. The guides aim to give customers, prospective buyers and other foodservice professionals information about getting the best out of their equipment.

The ‘How To’ product guide section of the Williams website includes helpful advice on what to consider before purchasing equipment (such as cabinets, counters, coldrooms, display chillers and blast chillers). As well as the buying guides, Williams also offers general energy saving tips for the kitchen and practical advice on prolonging the life of its products.

“The guides are an easily accessible way for industry professionals to find information, tips and advice, as well as to learn more about Williams and our products. They complement the range of our ‘How To’ videos perfectly, providing real practical advice for customers,” says Martin Laws, marketing manager at Williams Refrigeration.

The guides can help customers choose the correct type of refrigeration from Williams’ comprehensive range, as well as providing information such as ‘how to programme a blast chiller’ and ‘how to make preparation counters run more efficiently’.

Further guides will be added to the Williams website in due course, offering even more practical advice and information for its customers. The guides can be found on the Williams website (www.williams-refrigeration.co.uk/guides).

Williams Refrigeration offers a comprehensive range of commercial refrigeration including gastronorm cabinets and counters, specialist bakery equipment, coldrooms, merchandisers and blast chillers.