Rational’s SelfCooking Center minimises shrinkage

Rational’s SelfCooking Center® offers butchers an easy way to expand their business

Butchers looking to expand their operations and offer a deli-type counter are finding that cold cuts from ‘home-cooked’ joints, especially those with an imaginative stuffing, are proving popular options with their customers. These premium cuts demand a high price and represent a profitable way of increasing customer choice.

Often butchers are deterred from expanding this side of their business because they are not confident of cooking roast meats correctly and are worried about shrinkage. Meats can shrink by up to 50 percent when roasted conventionally. But Rational‘s SelfCooking Center takes all the guesswork out of roasting meats and reduces shrinkage: at the touch of a button the butcher can be certain of perfect roasts every time.

Just put the joint into the cooking cabinet, select roasting and it does it automatically. If required, choose how it needs to be done – rare, medium or well done on the inside and crispy or soft on the outside – that’s all there is to it. The meat is automatically seared and then very gently cooked with ClimaSoft®, a special process that makes meat tender. With overnight roasting the butcher can cook different meat joints and poultry at the same time so they are ready to be sliced cold the next day.

The SelfCooking Center reduces shrinkage by up to 22 per cent on the meat joints it cooks. This represents a significant saving and a subsequent boost in profits. It is extremely economical to run, energy efficient and reduces labour costs. Once the unit is set into action no supervision is required apart from opening the door and taking out the cooked meat.

It even cleans itself at the end of the day. All the butcher has to do is pop in the special cleaning tabs and set the cleaning programme into operation. The new CareControl® function on the SelfCooking Center also constantly monitors the unit and makes sure that cleaning only takes place when it is needed.

For more information freephone 0800 389 2944 or see www.rational-UK.com