"Simple, easy, excellent" – Midland Superbikes
"Best for customer service" – Taz Motorcycles
Dealers have given Bikesure‘s affiliate scheme the big ‘thumbs up’ with a significant increase in members, and commission generated, over the past six months. The rise follows the launch in 2008 of Bikesure’s dealer-customised mini websites and landing pages. When customers arrive on the Bikesure site, either by clicking through from the dealer’s own site or by using a dealer-specific web address, they land on a page that’s all about the dealer.
"The complete package we’ve put together for dealers is very powerful," says Rob Balls of Bikesure. "Obviously the key benefit is the £30 commission for each successful quote, but we’ve worked really hard to build in lots of other benefits for both dealers and their customers. For the dealer the scheme is stress-free, while for the customer it means getting insured is easy and the price is highly competitive."
When a customer clicks through to the dealer’s page on the Bikesure site and subsequently takes out insurance, the system automatically assigns the £30 fee to the appropriate dealer.
Midland Superbikes (www.midlandsuperbikes.co.uk) has been a member of Bikesure’s affiliate scheme for about six years. The dealer’s Operations Manager Stuart Fox is even more familiar with Bikesure, having been a customer himself for more than 18 years.
"We have a link on our website that goes to our customised page on the Bikesure site," says Stuart. "We find them very competitive and most of our customers can get covered – Bikesure are proactive and know the market well, so they can cope with just about any problems we throw at them! We’ll sometimes sit customers down at a computer in the showroom and let them sort their cover out online, there and then. Bikesure offer loads of specialist schemes, too – their multi-bike policy is especially good.
"The dealer affiliate system is excellent – in fact it’s all automatic, we don’t really need to get involved at all. When you’re trying to sort out insurance for a customer you want things to be as simple and easy as possible. The Bikesure system offers the route of least resistance and minimum hassle.
"The bottom line? It really works."
Taz Motorcycles of Peterborough (www.tazmotorcycles.co.uk) switched to the Bikesure affiliate scheme recently because of the broker’s superior customer service. Richard Swords, who’s in sales and finance at Taz, says the scheme provides solid advantages. "We try to get all our customers to talk to Bikesure because we know they are very fast, competitive and will give them great back-up. Plus, they deliver a really good service to us. In fact, we can get cover set up pretty much instantly.
"We try to offer a ‘one stop shop’ for customers," adds Richard. "Bikesure are an important part of the package. Other insurance brokers are contacting us all the time to try to get the gig but Bikesure are best for customer service, that’s why we stick with them."
Bikesure’s online referral scheme runs in parallel with the company’s telephone referral scheme – so customers have a choice of arranging insurance by phone or via the web. Either way, Bikesure pays the dealer the commission fee. Dealers can track how well their online scheme is doing by logging in to their personal affiliate homepage, to see how many clicks and sales their customers have generated.
Find out about the Bikesure scheme by downloading the "Easy Guide to using the Bikesure Affiliate Scheme" from the dealer section at www.bikesure.co.uk
Bikesure is 100% British-owned and is part of Adrian Flux Insurance Services. It has a huge range of specialist policies for the motorcycle enthusiast, including schemes for trikes and quads. For details of its dealer support service call Bikesure on 0845 367 9000, email the company at bikesure@adrianflux.co.ukor visit www.bikesure.co.uk