Award recognises the trust that customers have in Rational cooking systems
Rational has been named “Brand of the Century” in awards organised by German publisher Zeit-Verlag. Rational’s Robert Munday, EVP Marketing & Customer Solutions, and Thomas Pfeiffer, EVP DACH, accepted the award from media expert Dr Florian Langenscheidt at a ceremony in February 2022.
With its current iCombi and iVario cooking systems, the specialist in hot food preparation is one of Germany’s leading brands and symbolises the cooking systems product category. “This award makes us proud,” said Robert Munday. “It encourages and energises us to continue working on our most important objective: creating customer benefit.”
Thomas Pfeiffer adds: “The Brand of the Century is not given every year, it’s valid for the foreseeable future, and is a permanent legacy for Rational.”
In deciding on the awards, Dr. Langenscheidt and a panel of experts from Zeit-Verlag selected several brands and carried out a three-stage evaluation. Robert Munday says, “A B2B brand like Rational relies on trust. We are delighted that our customers place so much trust in our brand that we have made it to “Brand of the Century.”
The picture shows, from left, Dr Langenscheidt with Thomas Pfeiffer and, far right, Robert Munday.
RATIONAL is the leading provider in hot food preparation cooking systems and, with the iVario Pro and the iCombi Pro multifunctional cooking systems, the company delivers 95% of all conventional cooking applications. Rational’s ConnectedCooking allows operators to monitor, manage and update their Rational appliances remotely, from a PC, tablet or smartphone. iKitchen is the combination of the iCombi Pro, iVario Pro and ConnectedCooking – iKitchen delivers the best kitchen management and the best cooking solutions. For information and brochures, or to find out about free Rational Live online demonstrations, call +44 (0)1582 480388, freephone 0800 389 2944 or visit www.rational-online.com