Trip to Rational factory impresses dealers and consultants
As part of Rational UK’s DEAL programme, participating dealers and consultants are invited to Germany to visit the company’s factory and get the inside track on the company’s market-leading combi steamer technology. Seventeen visitors representing ten companies went on the most recent trip.
“What stood out was the quality of the production and the numerous tests the ovens go through before despatch,” says Matthew Mayvers of Caterkwik. “I was impressed by the commitment of all the team, who are so determined to ensure Rational is the best there is. In fact, the passion everyone has for Rational, from the shop floor to sales, makes it easy to see why the company is the market leader.”
The visitors also got to explore the Rational museum – the company invented the combi steamer in 1976 and the museum houses some of the earliest models. “It was really interesting to see the evolution of the combi oven in the museum,” says Mayvers.
Graham Kille, Rational’s technical sales director, led the trip. He says, “Factory visits with our partners are a great way for them to experience the Rational philosophy and gain more knowledge about the company. We are delighted that so many partners were available to join us on this visit.”
Any dealers already participating in the DEAL programme who would like to be part of the next trip to Rational in Germany should contact their Regional Sales Manager. Further visits will be arranged later in the year.
The visitors on this trip included representatives from Chillerbox, Bartlett, Langford Chamberlayne, Countywide Catering Equipment, Galgorm Group, Catering Equipment Express, Caterkwik, Instock, CDIS-KARM, and SE Commercial Kitchens Ltd.
RATIONAL is the leading provider in hot food preparation equipment and, with the SelfCookingCenter and VarioCookingCenter, the company delivers all a commercial kitchen’s thermal cooking requirements. Together, the two appliances offer the best cooking solutions. For information and brochures, or to come to a free SelfCookingCenter Live or VarioCookingCenter Live demonstration, call +44 (0)1582 480388, freephone 0800 389 2944 or visit www.rational-online.com
Editor’s notes:
About RATIONAL
The RATIONAL Group is the world market and technology leader in the field of hot food preparation for professional kitchens. Founded in 1973, the company employs more than 1,100 people in Germany and a total of around 2,000 worldwide. Since the IPO in 2000, RATIONAL has been listed on the Prime Standard of the German Stock Exchange and is included in the SDAX.
The primary objective of the company is to always offer its customers maximum benefits. Internally RATIONAL is committed to the principle of sustainability, expressed in its policies on environmental protection, leadership and social responsibility. Year after year, numerous international awards testify to the exceptional quality of RATIONAL’s work.