Customize Consent Preferences

We use cookies to help you navigate efficiently and perform certain functions. You will find detailed information about all cookies under each consent category below.

The cookies that are categorized as "Necessary" are stored on your browser as they are essential for enabling the basic functionalities of the site. ... 

Always Active

Necessary cookies are required to enable the basic features of this site, such as providing secure log-in or adjusting your consent preferences. These cookies do not store any personally identifiable data.

No cookies to display.

Functional cookies help perform certain functionalities like sharing the content of the website on social media platforms, collecting feedback, and other third-party features.

No cookies to display.

Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics such as the number of visitors, bounce rate, traffic source, etc.

No cookies to display.

Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.

No cookies to display.

Advertisement cookies are used to provide visitors with customized advertisements based on the pages you visited previously and to analyze the effectiveness of the ad campaigns.

No cookies to display.

plain dark grey placeholder image till we put a proper picture up

Changing Times in PR #392: the press pack

Like most PR companies TPW spends a lot of time trying to keep ahead of the game (by the skin of our teeth).  So every now and then it’s nice to reflect that some things have actually got a whole lot simpler.  Like press packs.  The picture shows me back in 2006 – as you can see, I was older, fatter and balder – sorting out the press packs at Hotelympia, the big biennial catering equipment show.Oh for a macchiato

Press packs in 2006: fifty or sixty copies per client, each with a couple of press releases, maybe a CD, an image or two and a brochure or leaflet.  I think we had about eight clients at the Show that year.  A logistical nightmare, lugging them into the show from the car park (usually a half mile or so away), getting the final bits and bobs from the clients, collating them and then dropping them into the press office.

Fast forward to 2012: three cheers for the virtual press office and the press pack on a memory stick.

One thought on “Changing Times in PR #392: the press pack

  1. Not to mention the production-line workings of the rest of the team and having to print sticky labels to stick on the back of each and every photo!
    Hooray for the virtual press office and memory sticks!

Leave a Reply

Your email address will not be published. Required fields are marked *