Originally developed for cyclists, CNP’s energy gels are now popular within a wide range of sports
Manchester-based sports nutrition specialist CNP has relaunched its Pro Energy Max gel with an improved flavour. The energy gel, which is supplied in 45gm, single-portion, tear-open sachets, was the result of a product development partnership with Team Sky and Great Britain Cycling. It is designed to give not only an initial energy kick but also a sustained boost, allowing sportspeople to maintain their increased performance.
The new version’s taste is “down on the sweetness and up on the cola flavour,” according to CNP’s marketing manager Paul Riley. “We’ve responded to customer feedback – the feeling was that while the product worked very well, the taste wasn’t right.
“The reaction to the new flavour has been great, really positive – in taste panel tests everyone has been very complimentary.”
Although developed for cycling, the original Pro Energy Max gel has proved popular with endurance athletes in many sports. “We’ve supplied it to football clubs, boxers, runners, triathletes, swimmers – I guess the fact that it was developed with the guys at GB Cycling and Team Sky gives it plenty of kudos and credibility, whatever sport people are in,” says Paul Riley.
The Pro Energy Max formula is a targeted combination of caffeine for instant energy, guarana for slow-release energy, carbohydrates to maintain glucose levels, and electrolytes for rehydration. It also contains B vitamins that allow the body to convert the ingredients more easily, to deliver the energy boost to the athlete.
“The critical issue was to get the boost and then maintain it, rather than have the follow-up ‘energy flat’ that can sometimes happen,” explains Nigel Mitchell, Head of Nutrition at GB Cycling. “Results have been excellent: the gel delivers exactly what the athletes asked for.”
The new Pro Energy Max gel is available in the high street and through sports and nutrition retailers and independent cycle shops. The single portion 45gm sachet retails at £1.49 and it is also available in boxes of 24. Check out the CNP website, www.cnpprofessional.co.uk, for more details.
CNP Professional is one of the UK’s leading sports nutrition specialist companies. For more information visit www.cnpprofessional.co.uk, or call +44 (0) 161 368 0942 for sports nutrition advice and +44 (0) 161 368 3850 for sales.