The Press Office

whitefficiency

 

Rational’s new CEO: “We want to inspire our customers”

17 February 2014

Market-leading combi steamer manufacturer Rational AG has begun the year with a new Board Chairman. Dr Peter Stadelmann wants to continue Rational’s success story and build on the company’s dominant position worldwide. His motto is: ‘concentrate on what’s important.’ Dr Peter Stadelmann, former Chief Human Resources Officer of Rational AG, has been Chairman of the Board since 1 January 2014. One of his key objectives is to establish Rational technology in markets that still predominantly cook with traditional appliances –...

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Cooking With Rational: Watch, Learn and Eat

10 February 2014

All day cooking on Rational’s Stand 2649 Hotelympia 2014, ExCeL London, 28th April – 1st May Rational’s SelfCookingCenter® whitefficiency® is the most advanced combi steamer. It can roast, poach, bake, toast, braise and pan fry – all at the touch of a button and all with consistent quality. On Stand 2649 at Hotelympia, the expert chefs from Rational will put the SelfCookingCenter whitefficiency through its paces cooking tasty food from the moment the doors open on 28th April till they...

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Heston’s Roast with a Twist, with Rational

27 January 2014

SelfCookingCenters help C4’s Great British Roast at Castell Coch As part of the C4’s Great British Food series, one of the programmes involves Heston Blumenthal cooking outside on location for a special event, at Castell Coch in Cardiff.  As usual with Heston’s eye-popping recipes, the cooking has to be absolutely precise to create the ‘fantastical’ dish perfectly. The filming crew’s normal suppliers weren’t able to get Rational combi steamers to the site in time, so the producers turned to Rational...

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Rational SelfCookingCenter® whitefficiency®: Grilling, Baking and Roasting at Food & Bev Live 2014

22 January 2014

Stand E5, Citywest Conference and Event Centre, Dublin. 11th February Rational will be putting the new SelfCookingCenter whitefficiency through its paces on Stand E5 at Food & Bev Live 2014. Expert Rational chefs will show visitors how the SelfCookingCenter whitefficiency combi steamer can cook everything from grilled food to baked produce and overnight roasted meats –all at the touch of a button, and all with perfect results. Also, visitors will get a chance to taste everything that is cooked to...

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More free school meals in September – the squeeze is on

20 January 2014

Rational’s SelfCookingCenter® whitefficiency® offers school caterers a space-saving solution The Government’s current pledge that in September 2014 it will fund schools in England to provide every child in reception, year 1 and year 2 with a hot, nutritious meal at lunchtime is putting tremendous pressure on school caterers. Whether old or new, school kitchens tend to be tight on space and will find it difficult to accommodate extra equipment to expand their capacity. 

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