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The trending fridge: Williams pushes boundaries with Chameleon

26 June 2018

Turning cabinets into fashion statements for front of house cooking Williams has enhanced its Chameleon service with the launch of a host of new graphics ideas.  Chameleon allows customers to turn their refrigeration cabinet into a statement piece, by encasing it in a bespoke design, using ultra-hardwearing and food-safe vinyl wrap. “A lot of customers really love the idea of Chameleon, but they’re not sure what they actually want, or how far to push it,” says Martin Laws, marketing manager...

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