Tag Archives: FRIMA CookingLive

FRIMA expands UK team with black belt chef

Lee Hall to work with distributors to increase CookingLive demo sites

Lee Hall of FRIMA UKFRIMA UK has expanded its sales team with the appointment of Lee Hall as Regional Sales Manager for the East Midlands and East Anglia.

Lee is an experienced chef – he started in kitchens at the tender age of 14 and subsequently worked in a variety of venues including gastro pubs, five star hotels and spas.  He’s also an experienced foodservice sales professional whose previous companies include MKG Foods and Corkers Crisps, where he controlled the UK wholesale division, working with multiple foodservice operators and major retailers such as WH Smith and Amazon.

“I’m thrilled to be working with such a well-known and respected manufacturer of catering equipment,” he says.  “Being at the cutting edge of cooking technology is really exciting – working with a range of equipment that brings genuine, clear benefits to caterers’ businesses, especially in terms of reducing time and costs, compared to traditional appliances.”