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Chameleon

 

The trending fridge: Williams pushes boundaries with Chameleon

26 June 2018

Turning cabinets into fashion statements for front of house cooking Williams has enhanced its Chameleon service with the launch of a host of new graphics ideas.  Chameleon allows customers to turn their refrigeration cabinet into a statement piece, by encasing it in a bespoke design, using ultra-hardwearing and food-safe vinyl wrap. “A lot of customers really love the idea of Chameleon, but they’re not sure what they actually want, or how far to push it,” says Martin Laws, marketing manager...

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Sweet treat at Foodex? The Williams chocolate fridge

24 April 2018

Refrigeration manufacturer shows latest bakery products Stand S251, Hall 3, Foodex, NEC Birmingham, 16-18 April 2018 Chocolate’s an unusual choice of finish for a fridge, but visitors to Foodex 2018 got to see a fully functioning chocolate covered counter refrigerator on stand S251.  It was shown alongside some of Williams’ latest bakery equipment including its energy-saving Crystal retarder prover and stylish Gem pastry chiller. The retarder prover cabinet, the Crystal RPC1T, incorporates user-friendly DoughMaster control technology and uses intelligent steam...

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Jaw-dropping fridges master the art of disguise to stand out from the crowd

18 July 2017

Williams calls time on plain refrigeration with Chameleon Ever wanted a fridge that’s a work of art?  Or covered in leopard skin print?  Or made out of marble?  Chameleon from Williams is the answer. Chameleon allows operators to personalise their refrigeration. Using food safe vinyl wrapping, the company can provide completely bespoke designs. There are virtually no limits to what Chameleon can achieve: it can be used to cover just about any Williams model with any colour or pattern and...

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