Food & Drink Expo, Stand M162, NEC Birmingham, 6-9 April 2008

Vale’s Fresh, the new foodservice brand specialising in potatoes for caterers, makes its debut at Food & Drink Expo 2008. Part of Greenvale, the UK’s largest supplier of fresh potatoes, Vale’s Fresh will be focusing on two lines at the Show: Fresh Chips and the Prepared Potatoes range.

Food & Drink Expo is the first major catering exhibition for the new brand. As well as talking to foodservice operators, Vale’s Fresh is expanding its distributor network and plans to meet with catering wholesalers at the Show.

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Greenvale AP gave away half a tonne of seed potatoes and 200kg of chips - all in the name of fun. The event was the Spring Fling at the Norfolk Show Ground on March 27, where thousands of children came to find out about farming and food, in a fun environment.

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Aiming to serve ‘The world’s best fish and chips’ isn’t an idle boast. There’s common consent that if there was a Michelin guide for chippies, The Three Cottages in North Walsham, Norfolk, would be amongst the select ‘three stars’ category.
If you want to know how it’s done, ask the fryers, David Audley and Sam Homfray. In a 35 year career David’s not stopped hunting for the perfect chip. While his standards have always been high, he has often questioned the quality of the raw chips available to commercial caterers.

"Our previous chip wasn’t always made from my favourite Maris Piper variety, and the results could be very variable", he recalls. "Our customers wouldn’t necessarily notice, but I did and I wasn’t satisfied. I want perfection."

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Whole or Diced, Vale’s Fresh New Range Fits The Bill

Britain’s prepared potato specialist, Vale’s Fresh, has launched a new range of par-cooked potatoes into the foodservice industry. Although aimed primarily at the public sector, especially hospitals and schools, the range will also appeal to all caterers who use prepared potatoes.

The key advantages of the Vale’s Fresh potatoes are that they are 100% British, 100% natural, with no additives or preservatives, and they have a long shelf life - 28 days, compared to the standard 14 days for imported products. In addition, Vale’s Fresh uses only ‘fit for purpose’ potato varieties that are suitable for boiling or roasting. (The variety will depend on the season, as Vale’s Fresh will select the best potatoes in terms of dry matter content and cell structure, which change throughout the year).

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Vale’s Fresh celebrates National Chip Week as food gourmets tell their chip butty secrets

The chip butty.  One of the most evocative and truly British of comfort foods.  To celebrate National Chip Week (11-17 February 2008) Vale’s Fresh, the British potato brand supplying exclusively to the foodservice sector, has been conducting some lighthearted research to find out the secret to Britain’s best chip butty, with help from food writer and broadcaster Roz Denny.  And she’s persuaded several gourmet foodies to share their tips and suggestions on how to make the ultimate chip butty. 

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Fresh Chips from Vale’s Fresh: they’re Fresh, they’re British and they’re Great.

If you want a great British chip, it needs to come from a Great British potato and it needs it to be fresh. Sadly many of the biggest chip brands currently on the catering market are imported and frozen. But now a British company is putting that right with the launch of its Fresh Chips, available through food wholesalers nationwide. The chips are marketed under the new Vale’s Fresh brand, which is exclusive to the catering market. Not only do they taste better, they also fry better, absorbing less fat than the frozen imports.

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