Our blog is a collection of thoughts and geegaws.
Sixty to Zero – a brilliant blog post by Seth Godin. He points out that a lot of work goes into selling the acceleration of a car, but very little into how fast it can brake. In the same way, much of modern marketing is about taking advantage of fast-increasing business, and little of it is about coping with change, when the braking is hard: “The newspaper industry is in trouble, but news is not going to go away, just the...
Expand story >Tim Morgan, founder and chief teaboy of The Publicity Works, took to the waves today in an attempt to swim 2500 metres for Swimathon 09. "All these celebrities eating bugs, swimming the Channel and suchlike are such an inspiration to all us plebs," he said. "I wanted to do my bit. Actually, swimming in a pool may sound easier than in the Channel, but it’s really not. The water was ever so choppy and I only got to rest every...
Expand story >At first I thought it might be April 1st when I spotted this on the BBC News website, but it appears to be serious. Jane, Blaine, of Eynsham, knits jumpers for battery hens that have lost their feathers and might otherwise be feeling the cold. They look quite smart really!
Expand story >Summer time is salad time. Freshly prepared salads are an excellent way of offering customers light and healthy options. They look attractive and colourful and form a versatile side serving for a host of dishes. However they do need to be crisp and have that ‘just cut’ look. A limp salad is not acceptable nowadays.
Expand story >An American tourist (looks like) had a simple and brilliant idea – put a video camera on a sushi restaurant conveyor and record a slice of Japanese social life. That’s seven minutes thirty nine seconds of my own life I can’t get back. But, fascinating!
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