True Refrigeration

True is the market-leading supplier of quality commercial refrigeration. Founded over 60 years ago in Missouri, USA, True now flourishes around the world, because its units are designed to offer the best environment to store food products. True is relaunching its range of foodservice refrigeration into the UK and Ireland and has been developing models that are especially tailored for caterers here. The company will be backing its products with an unprecedented warranty that gives three-year parts and labour, plus five-year cover on compressors. As well as offering a choice of the foodservice industry’s most popular standard sizes and designs, True will offer exciting designs that are new to the market. Visit the True website.

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True Refrigeration News

Backwards and forwards – that’s the way to shift dirt

True’s reversing fans keep condenser coils cleaner

A common problem of refrigeration units operating in some kitchen environments is dirt build-up on the condenser, which without regular maintenance, can lead to inefficient operation and eventual compressor failure. To help reduce this, True has designed reversing fan motors for its TGU series of undercounter refrigeration and freezer units.

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True Cool for School

Peachman overcomes kitchen space issues with mix of True cabinets at Little Plumstead Primary School, Norfolk

When Little Plumstead School in Norfolk was selecting the refrigeration for its new kitchen two key buying criteria were critical: capacity and longevity.  “That’s why we went for True,” says Daniel Ridd, project manager with Peachman, the company that installed the kitchen.  “Their wide range of model sizes gave us maximum flexibility in terms of capacity.  At the same time, they are known for reliability – for us, True’s five year warranty on compressors was the decision clincher.” 

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True’s refrigerated pizza prep counters have an extra wide preparation area for extra big pizzas

A topping choice

Pizza has become a popular menu choice. It’s a versatile option that appeals to a variety of tastes. It can be loaded up for a filling meal or dressed down for a healthy, low cal option. Its success relies on the skilful mixing, matching and fine tuning of the different topping ingredients – but they need to be fresh for the perfect pizza.

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True Refrigeration iPad Winner

Congratulations to Colin Thornby of Keemlaw Catering Equipment, winner of the True Refrigeration iPad prize draw.  Graham Porter, sales director of True UK, went along to Keemlaw’s head office in Aylesford, Kent to present Colin with his prize on 27 January 2012.

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Truly Sustainable Refrigeration: Ten Years And Still As Cool As Ever

Michael Warde in Claremorris uses a True bottle cooler for its reliability and performance

Michael Warde in Claremorris, County Mayo is a traditional Irish pub. The oldest pub in Claremorris, it was opened in 1937 by Michael Warde’s grandfather as a bar and hardware store. Now a thriving meeting place for local residents and visitors, it serves traditional stout, ale, spirits, wines, bottled beers and ciders.

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Keeping cool: True shows sustainable refrigeration at Hotelympia 2012

See True refrigeration on Stand1640, Hotelympia 2012, 26th February to 1st March

True is using Hotelympia as an opportunity to show its range of heavy duty refrigeration recently relaunched onto the UK. The American manufacturer, one of the world’s leading refrigeration specialists, has been developing sustainable models that are especially tailored for the UK and Irish markets. 

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Steely Refrigeration

True Refrigeration’s TS Series: heavy duty refrigeration for the modern kitchen

Solid, roomy, dependable refrigerators and freezers are the backstop of commercial kitchen storage. But modern open-plan and theatre-cooking design demands that they must look good as well as performing reliably in the heated atmosphere of a busy kitchen.

True’s upright TS Series, recently re-launched into the UK, has a stainless steel exterior front and sides, along with a stainless steel interior, so it looks smart while standing up to heavy use. The positive seal self-closing doors have been factory tested over 1,000,000 times to ensure they are not going to fail.

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Supermac’s Super Refrigeration

Supermac’s is Ireland’s largest and fastest-growing fast food chain. Since the first Supermac’s opened its doors in 1978 in Main Street, Ballinasloe, Co. Galway, the company has gone from strength to strength with a turnover well in excess of €82 million and with more than 2500 employees. Now, with over 90 stores throughout Ireland, the company is still expanding.

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School’s Space-Optimising Refrigeration

The variety of True’s range allows a Norfolk primary school to pick cabinets that exactly fit their bill

Aldborough Primary in North Norfolk is officially the Most Fun School in Britain, according to a competition supported by Puffin Books.  A high achieving school, it puts emphasis on healthy eating and recently had a new kitchen built.  To keep in budget they used the equipment they already had – but in the case of the refrigeration, they bought new cabinets, manufactured by True. 

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Earl of Sandwich Refreshes the Sandwich

True sandwich prep counters are “just right for the job”

True prep counter at the Earl of Sandwich

250 years after he invented the world’s favourite light meal, the Earl of Sandwich’s family is putting their expertise into establishing a global brand: a sandwich bar chain named after their famous ancestor.  With 14 sites in the USA, the Group has just launched the first UK Earl of Sandwich outlet, at Ludgate Hill in the City of London.  And, despite the hot competition in this sector of the High Street, there are queues round the corner every lunchtime. 

The success of the brand is down to its signature speciality: made-to-order hot sandwiches.  Fresh, quality ingredients are essential and to ensure Earl of Sandwich has a steady supply it turned to True Refrigeration(more…)