The Press Office

Rational

Rational UK

RATIONAL is the leading provider in hot food preparation equipment and, with the VarioCookingCenter and SelfCookingCenter, the company delivers all a commercial kitchen’s thermal cooking requirements.  Together, the two appliances offer the best cooking solutions.

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Fresh hot food from start to finish

13 February 2012

Rational’s SelfCookingCenter® whitefficiency® can fill a hot food counter in just 60 minutes Most staff canteens rely on hot food counters to speed up service and offer a range of main dishes and vegetable accompaniments over a busy, and often long, serving period. One problem with this is that if the counter is filled in advance, the quality of the food suffers as time goes on. Rational SelfCookingCenters are available with preferential discounts for OGC customers. Rational’s new SelfCookingCenter whitefficiency...

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Rational SelfCookingCenter® whitefficiency® shortlisted for Hotelympia 2012 Innovation Awards

16 January 2012

Rational’s SelfCookingCenter® whitefficiency®, the next generation combi oven, has been shortlisted for the prestigious Hotelympia 2012 Innovation Awards.  The winners will be announced on Monday 27th February on the main stage at Hotelympia. The awards look at products across the catering sector that combine innovation with sustainability and time and money-saving features. The SelfCookingCenter whitefficiency scores on all points.

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The SelfCookingCenter® whitefficiency® from Rational: a brighter future for quality fast food

12 December 2011

Rational’s new SelfCookingCenter whitefficiency can help popular fast food outlets such as fish and chip shops expand their menu without having to increase their budget or staffing levels. Fish and chip shops rarely just sell fish and chips. Customers now expect a large and varied menu, including anything from burgers, pies, pizza and kebabs. This puts added pressure on chefs, and chip shops often end up employing more staff and installing extra cooking equipment to cope.

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10,000+ orders and 6,500 deliveries in just seven weeks

28 November 2011

Rational demonstrates its market leading position once again: production capacity for the new SelfCookingCenter whitefficiency has already been expanded.  “Success comes from focus on customers’ needs,” says company. Landsberg, Germany, November 2011: Since Rational launched its new SelfCookingCenter whitefficiency in September 2011 over 10,000 units have been ordered.  Axel Roddewig is head of production for the combi steamer manufacturer based in Landsberg, Germany.  He describes the Rational workforce’s performance as “extraordinary”.  In the first seven weeks following the launch the...

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Hotelympia sees the future of cooking

11 November 2011

Rational shows the new SelfCookingCenter® whitefficiency® on Stand N1410 at Hotelympia 2012 Step into the future on Stand N1410 at Hotelympia 2012 where Rational’s new SelfCookingCenter whitefficiency will be the star attraction. Visitors will be able to see chefs preparing dishes in the unit, taste the results and find out exactly what is possible with this next generation cooking machine. The new Rational has been hailed as a ‘quantum leap forward’ in cooking technology. It’s been designed to get the maximum...

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