The Press Office


Rational UK

Rational invented combi-steaming in 1976. Now the company’s new SelfCookingCenter 5 Senses is the first intelligent commercial cooking appliance that actually interacts with chefs, getting to know the way they work so that, together, the chef and their combi can always deliver the best possible cooking results.

Rational’s SelfCookingCenters are renowned for simplifying the cooking process – delivering perfectly cooked food quickly, efficiently and fully automatically. With a market share of around 60% of the UK combi oven market and being the manufacturer of over half the combi ovens sold worldwide, a Rational is a ‘must have’ piece of kit in any professional kitchen.

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Rational’s new marketing director to develop enhanced customer support strategy

10 July 2018

Experienced Rational director relishes new role. Rational UK has appointed Adam Knights as marketing director.  He was previously internal sales director with the company and a key aspect of the new role will be to develop ‘customer lifecycle management’ – in other words, support for the customer throughout the life of their Rational appliance. “The demands that caterers put on their prime cooking appliances are changing all the time as new food ideas, cuisines and trends are developed,” says Knights. ...

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Rational DEAL partners visit home of market-leading combi steamer technology

27 June 2018

Trip to Rational factory impresses dealers and consultants As part of Rational UK’s DEAL programme, participating dealers and consultants are invited to Germany to visit the company’s factory and get the inside track on the company’s market-leading combi steamer technology.  Seventeen visitors representing ten companies went on the most recent trip. “What stood out was the quality of the production and the numerous tests the ovens go through before despatch,” says Matthew Mayvers of Caterkwik.  “I was impressed by the...

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Rational connecting kitchens at LACA 2018

17 May 2018

Multifunctional appliances and innovative technology are the perfect combination for education expo Stand M74, The LACA Main Event, 11th-13th July 2018, the Hilton Birmingham Metropole  Rational is looking forward to welcoming some of the education sector’s finest to its stand at the LACA Main Event 2018. The company will showcase its market leading appliances, the VarioCookingCenter and SelfCookingCenter, alongside its ConnectedCooking technology. The VarioCookingCenter is the ideal multi-functional kitchen unit. It combines the ability to boil, deep fry, confit and...

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Rational equipment dramatically cuts energy use at Middlesbrough College

5 April 2018

New equipment helps college keep up with demand while cutting costs With its striking modern campus overlooking the River Tees, Middlesbrough College is the largest college on Teesside. It currently has around 13,500 students and offers an extensive range of further education and higher education courses. With over 1,000 staff, it’s no surprise that the catering department plays a vital role in the smooth running of the college. Catering manager Alister Wrigley oversees 58 catering staff servicing six outlets. “We...

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World record holder!

15 February 2018

The RATIONAL VarioCookingCenter lends a hand. This month the Rational VarioCookingCenter played it’s part in helping to cook up a Guinness World Record. Chefs from Resorts World, Birmingham produced the world’s largest serving of fish and chips, at an event held on Friday 9 February. The sizeable 27.83kg halibut fillet, was sourced and coated in batter by the Resorts World chefs. Attending the event was Kevin Tombs, Rational Regional Sales Manager, where he assisted the chefs and programed the VarioCookingCenter...

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