Figures stack up: indisputable case for Greenvale’s innovative vegetable washing process.
Trial site now opened for potential users to observe “new standard for crop washing.”

One year after trial operations began, Greenvale’s innovative Project Cascade vegetable cleaning system has saved well over sixty million litres of water, slashing consumption by 75% at the company’s fresh potato processing plant at Tern Hill, Shropshire.

But that’s only the start. Effluent is down 50%. Electricity used to cool the water is down 50%. Waste removal is down 65%. Plus, over 1,000 tonnes of soil have been recycled.
Now Greenvale is offering to arrange visits to the Tern Hill site to show the Cascade system to potential users.

As an innovative ‘green’ solution Cascade has made a huge impact, dramatically reducing the Tern Hill site’s carbon footprint. If the system were adopted across the vegetable processing industry it could deliver enormous benefits to the UK environment. The consultant Greenvale commissioned to undertake an independent assessment of Cascade concluded her report with the recommendation that “this system should be set as the new standard for crop washing.”

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Two prestigious awards in two weeks for Greenvale’s radical water-saving technology

Only months after its launch, Greenvale has won no less than two influential awards for Project Cascade, its innovative root vegetable washing system. Project Cascade, which could save the UK food processing industry billions of litres of water every year, won the prestigious Re:Fresh Innovation of the Year Award at a glittering ceremony on May 13. Just two weeks earlier it had won the Environmental Initiative Food Processing award, sponsored by Siemens.

The Re:Fresh awards, which are organised by the Fresh Produce Consortium (FPC), are recognised as the most prestigious accolades in the fresh produce industry. This year’s ceremony, at the InterContinental London Park Lane, was attended by 550 of the food industry’s leading names.

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Brit Pot revival! The perfect roast potato

Roast potatoes are one of the most traditional of British side dishes. But really great roast potatoes, ones that are crisp on the outside and soft and fluffy in the middle, need really great potatoes. You can’t make a silk purse out of a sow’s ear and you can’t make super roasties from just any old spud.

For the Roasties range Sainsbury’s and Greenvale AP, the UK’s largest supplier of fresh potatoes, have looked at what makes a great roastie. They’ve gone back to the traditional British potato breeds that were popular years ago when home cooking was at its zenith and roast potatoes were staple fodder.

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Greenvale’s radical vegetable-cleaning ‘eco’ system set to save industry billions of litres of water, slash energy use and improve produce quality

Greenvale has released performance figures for its radical new vegetable-cleaning system, Project Cascade. The system has been running for three months at the company’s Tern Hill, Shropshire site and has not only achieved its original targets, but in almost every area is has smashed through them.

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Greenvale Appoints Environmental Coordinator

Greenvale AP, the UK’s leading supplier of fresh potatoes, has strengthened its ‘green team’ with the appointment of Jessica Cranthorne as Environmental Coordinator, based at the company’s Floods Ferry site in Cambridgeshire.

Despite her relative youth (she is 23) Cranthorne has significant experience, having already been a member of the board for the Broads Authority Sustainable Development Fund. She has also acted as an environmental consultant for a community wind turbine project. After attaining a BSc in Environmental Science at Nottingham, she took her masters in Environmental Assessment and Management at the UEA.

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British Potato 2009,Yorkshire Event Centre, Harrogate,25 & 26 November

As the UK’s largest potato supplier, Greenvale AP will unveil what tomorrow’s best dressed tubers will be wearing when it launches its new company branding at the British Potato Show 2009. Visitors will also be able to taste tomorrow’s potatoes, as the company offers samples of its latest varieties in recipes selected to highlight their individual characteristics and tastes.

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Greenvale develops packaging for organic potatoes: new biodegradable MAP extends shelf-life, reduces wastage and cuts greening complaints by 50%

Greenvale’s new packaging for its Lady Balfour organic potatoes has increased shelf life, decreased wastage and reduced complaints about greening by over 50%.

Greenvale AP is the UK’s largest supplier of fresh potatoes and Lady Balfour is one of the UK’s top selling organic varieties, accounting for almost 10% of all organic potato sales in the UK.

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Christmas Special: Phureja’s a Jolly Good Roastie

Caterers looking to offer a really special roast potato with Christmas menus should check out Mayan Gold from Greenvale AP. Mayan Gold is not technically a potato, it’s a phureja (pronounced fur-eka), the vegetable from which modern potatoes evolved. Developed by Greenvale AP, the UK’s largest supplier of fresh potatoes, Mayan Gold is available from wholesale distributor Sharrocks in ten kilo catering packs.

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Former Tesco buying manager Darren Huxtable joins UK’s leading fresh potato supplier

 Tesco believes there is significant growth potential in the potato category – a potential highlighted by the success of new varieties such as Vales Sovereign. Now Greenvale AP, the UK’s leading supplier of fresh potatoes, has responded to the retailer’s challenge to grow the category by creating a new in-house post, that of Tesco Business Unit Manager. And who better to fill the position than a former buying manager at Tesco?

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CHARITY TEAM SMASHES FUNDRAISING TARGET

A Shropshire-based team from UK potato producer Greenvale AP was the top fundraiser for a leading national medical charity, Action Medical Research, in one of Britain’s most gruelling outdoor races – The Three Peaks Challenge. The Greenvale team raised over £4,000 and came 7th out of 22 teams in the national event.

The ‘Greenvale Monarchs’, five staff from the company’s Tern Hill potato plant near Market Drayton, took part in the Three Peaks Challenge on July 11th. They managed to climb the three highest peaks in England, Scotland and Wales, in 22 hours 45 minutes, including time to travel by road between each mountain- all rest, sleep and meal breaks had to be fitted in during travel time.

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