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	<title>Publicity Works</title>
	<link>http://www.publicityworks.biz</link>
	<description>The Publicity Works website</description>
	<pubDate>Fri, 25 Apr 2008 15:48:12 +0000</pubDate>
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		<title>COMMS UPDATE AT BAR 08</title>
		<link>http://www.publicityworks.biz/2008/04/09/comms-update-at-bar-08/</link>
		<comments>http://www.publicityworks.biz/2008/04/09/comms-update-at-bar-08/#comments</comments>
		<pubDate>Wed, 09 Apr 2008 11:29:05 +0000</pubDate>
		<dc:creator>alison</dc:creator>
		
		<category>CST</category>

		<guid isPermaLink="false">http://www.publicityworks.biz/2008/04/09/comms-update-at-bar-08/</guid>
		<description><![CDATA[Bar&#160; &#60; &#62;&#160; Waiter&#160; &#60; &#62; Customer:&#160; CST bridges the communications gaps
Stand I 40, Bar 08, Earls Court One
Major improvements in customer service in bars and  restaurants - that&#8217;s the potential held out by paging specialist Call-Systems Technology at Bar 08.&#160; With competition on the high street fiercer than ever, prompt table service can [...]]]></description>
			<content:encoded><![CDATA[<p><strong>Bar&#160; &lt; &gt;&#160; Waiter&#160; &lt; &gt; Customer:&#160; CST bridges the communications gaps</strong></p>
<p>Stand I 40, Bar 08, Earls Court One</p>
<p>Major improvements in customer service in bars and <a href="http://www.publicityworks.biz/wp/wp-content/uploads/2008/04/EasyCall%20from%20CST.jpg"><img style="border-right: 0px; border-top: 0px; border-left: 0px; border-bottom: 0px" height="244" alt="EasyCall from CST" src="http://www.publicityworks.biz/wp/wp-content/uploads/2008/04/EasyCall%20from%20CST_thumb.jpg" width="164" align="right" border="0" /></a> restaurants - that&#8217;s the potential held out by paging specialist Call-Systems Technology at Bar 08.&#160; With competition on the high street fiercer than ever, prompt table service can give a bar a comparative edge - and this in turn can boost profits. Orders can be taken faster, fewer orders are lost, and tables can be turned more quickly. </p>
<p>At Bar 08 CST is showing a range of paging products that bridge the gaps in communication between the bartender, chef, the waiting staff and the customers. The systems are designed to help speed up food and drink service, improve customer satisfaction and increase turnover and profits.</p>
<p><a id="more-477"></a></p>
<p>Also on the stand are a range of two-way radio systems for better floor and premises communications (for instance between door staff and management), and a selection of capacity management solutions for maximising table turnover, reducing lost business by &#8216;walkouts&#8217; and managing customer reservations. </p>
<p><strong>WaiterCall</strong> &#8211; increasing efficiency of food and drink service</p>
<p>One of the key products on show will be WaiterCall, a waiter paging system that lets bartenders or kitchens alert the serving staff when orders are ready. With WaiterCall drinks and food are served as quickly and efficiently as possible, and because service is quicker, tables can be turned more quickly and customers are kept satisfied.</p>
<p><strong>EasyCall </strong>- speeding up order-taking </p>
<p>EasyCall is a simple but tough and highly profitable table paging system - a simple table-mounted push-button system that the customer presses so that the server know which table is ready to place an order. The signal goes to the light panel, which pages the relevant member of staff.</p>
<p>The EasyCall button is weatherproof, so it can be used outdoors if required, and is extremely useful for larger bars and restaurants with tables out of the main line of sight. It&#8217;s particularly suitable for the growing popularity of outdoor smoking areas and garden bars. The EasyCall buttons can be freestanding or countersunk into tables, personalised with a logo or design, and supplied with optional holders for menus or special bar promotion details. The system is wireless, discreet, unobtrusive and inexpensive, with almost no operating costs. </p>
<p>&quot;EasyCall can pay for itself within weeks, just from the extra orders each button generates,&quot; says CST Managing Director Peter Hutchinson. &quot;It saves on labour costs too, especially in the quieter times. If customers can summon service directly, fewer staff are needed on the floor.&quot; </p>
<p>CustomerCall - discreetly calling wandering customers    <br />CST&#8217;s CustomerCall makes queue management for bars and restaurants extremely easy.&#160; Guests are given a pager when they arrive so they can relax in the bar with a drink while they are waiting. As soon as a table is ready, the pager discreetly buzzes and flashes. One interesting benefit is that CustomerCall can effectively &#8216;hide&#8217; a queue for tables in a successful bar or restaurant; potential customers are thus encouraged to stay instead of looking elsewhere. </p>
<p><strong>Two-Way Radios</strong> </p>
<p>The CST range of two-way radios is designed for convenient communication around bars, restaurants and larger sites. Models are available for a wide range of environments, including for door staff, in multi-room and multi-floor buildings, and with a range of accessories. </p>
<p><strong>CST - Capacity Management Solutions</strong> </p>
<p>CST&#8217;s successful HostAlert capacity management system is likely to draw a lot of attention at Bar 08. HostAlert &#8216;intelligently&#8217; predicts how fast tables can be turned to maximise table seating and gives customers a guide to how long the wait will be. This reassures them that it&#8217;s worth staying - at which point the CustomerCall paging system can be used.&#160; </p>
<p>Using sophisticated programming, HostAlert can be remarkably accurate in judging waiting times. The increased business it generates and the reduced number of &#8216;walk-aways&#8217; means bars can profit from it very quickly.&#160; </p>
<p>CST is also showing a range of other solutions, including the ResPAK advanced reservations management system.    <br />For details freephone Call-Systems Technology on 0800 389 5642, email the company at sales@call-systems.com or visit the CST website www.call-systems.com</p>
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		<title>PERFECT SERVICE FOR PENNYHILL PARK</title>
		<link>http://www.publicityworks.biz/2008/03/19/perfect-service-for-pennyhill-park/</link>
		<comments>http://www.publicityworks.biz/2008/03/19/perfect-service-for-pennyhill-park/#comments</comments>
		<pubDate>Wed, 19 Mar 2008 16:21:42 +0000</pubDate>
		<dc:creator>alison</dc:creator>
		
		<category>CST</category>

		<guid isPermaLink="false">http://www.publicityworks.biz/2008/03/19/perfect-service-for-pennyhill-park/</guid>
		<description><![CDATA[Award-winning 5 Star Exclusive Hotel and Spa improves customer service with better staff communication - and slashes call costs 
 &#34;Genesis GSM has made a huge difference to Pennyhill Park.&#160; Our staff can now use a single mobile handset throughout the hotel for all communications&#34; - Duncan Couper, Front of House Manager
Pennyhill Park, the award-winning [...]]]></description>
			<content:encoded><![CDATA[<p><strong>Award-winning 5 Star Exclusive Hotel and Spa improves customer service</strong> <strong>with better staff communication - and slashes call costs </strong></p>
<p><a href="http://www.publicityworks.biz/wp/wp-content/uploads/2008/03/Pennyhill%20Park%20uses%20Genesis%20GSM%20from%20CST%201643.jpg"><img style="border-right: 0px; border-top: 0px; border-left: 0px; border-bottom: 0px" height="164" alt="Pennyhill Park uses Genesis GSM from CST 1643" src="http://www.publicityworks.biz/wp/wp-content/uploads/2008/03/Pennyhill%20Park%20uses%20Genesis%20GSM%20from%20CST%201643_thumb.jpg" width="244" align="right" border="0" /></a> &quot;Genesis GSM has made a huge difference to Pennyhill Park.&#160; Our staff can now use a single mobile handset throughout the hotel for all communications&quot; - Duncan Couper, Front of House Manager</p>
<p>Pennyhill Park, the award-winning country house hotel and spa near Ascot, has installed the new Genesis GSM private mobile phone network from Call-Systems Technology. It has not only dramatically improved communications between staff, but also started to slash the hotel&#8217;s phone call costs.</p>
<p><a id="more-465"></a></p>
<p> Set in 123 acres of rolling Surrey parkland, Pennyhill Park is regularly in the world &#8216;top ten&#8217; lists, and offers everything from five-star spa breaks and treatments along with its own golf course, to fine wines, superb dining and impeccable service in two award-winning restaurants. But while the hotel&#8217;s standards remain legendary, the historic Victorian mansion at its heart was designed in a pre-telephone era, and the management wanted to improve staff communications.</p>
<p>&quot;We found we were using a variety of systems - mobiles, paging and two-ways radios - to ensure our staff could communicate. Even national mobile networks did not give us full coverage,&quot; said Duncan Couper, Pennyhill Park&#8217;s Front of House Manager. It was getting complicated and inefficient, he said - and it was affecting customer service. They needed extra training to work it all, and phone call and management costs were rising. </p>
<p>&quot;We were looking for a new solution that would reduce this complexity and rising phone call costs, and at the same time give us total communications throughout the hotel.&quot;    <br />The solution came this year with the latest Genesis GSM from Call-Systems Technology. Genesis GSM allows a conventional mobile phone to act as an &#8216;all-in-one&#8217; device - pager, two-way radio, DECT phone and alarm alert. It integrates to the site&#8217;s PABX to automatically route outgoing calls for the lowest possible cost. </p>
<p>Genesis GSM is a robust and reliable system that was able to use existing IT infrastructure, to give complete coverage in all areas of the hotel and spa including the driveway and helipads, the facilities offices. It even extends to parts of the golf course. </p>
<p>The installation has made a huge difference to Pennyhill Park, says Duncan Couper. &quot;In essence it means our staff can use one mobile handset throughout the hotel for all communications systems. </p>
<p>&quot;Staff can call and text each other free of charge when on site. They can dial out using least-cost routing, because they are effectively part of the hotel&#8217;s internal phone system. Text messages from Genesis Messaging Software can be received on the handset along with critical Fire Alarm alerts.&quot;   <br />Duncan Couper is delighted at just how quickly Genesis GSM has become a key part of the hotel&#8217;s operation. Already there are plans to add modules to expand the system&#8217;s reach and flexibility. These include additional pagers for fire marshals, valets and housekeepers, along with Genesis task manager software, and an interface to their vehicle recognition system.</p>
<p>The training required for the Genesis GSM system was very simple because staff already have experience with mobile phones in every day life.</p>
<p>Crucially, the Genesis GSM system allows room for growth, permitting further expansion throughout the Exclusive Hotels Group to provide all inter-site phone calls to be made free of charge.</p>
<p>For details freephone Call-Systems Technology on 0800 389 5642, email the company at sales@call-systems.com or visit the CST website www.call-systems.com</p>
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		<title>Private Mobile Network technology pioneered at Hostec 2008</title>
		<link>http://www.publicityworks.biz/2008/02/29/private-mobile-network-technology-pioneered-at-hostec-2008-2/</link>
		<comments>http://www.publicityworks.biz/2008/02/29/private-mobile-network-technology-pioneered-at-hostec-2008-2/#comments</comments>
		<pubDate>Fri, 29 Feb 2008 16:04:47 +0000</pubDate>
		<dc:creator>Kyli Timmins</dc:creator>
		
		<category>CST</category>

		<guid isPermaLink="false">http://www.publicityworks.biz/2008/02/29/private-mobile-network-technology-pioneered-at-hostec-2008-2/</guid>
		<description><![CDATA[&#8220;A huge difference&#8221; - Duncan Couper, PennyhillPark
 The biggest development of the year in hospitality communications - Genesis GSM - was showcased at HOSTEC on stand H1300. It&#8217;s from communications specialist Call-Systems Technology, and is a revolutionary &#8216;private mobile network&#8217; that allows the conventional mobile phone to act as a complete &#8216;all-in-one&#8217; communications device - [...]]]></description>
			<content:encoded><![CDATA[<h2><em>&#8220;A huge difference&#8221; - Duncan Couper, PennyhillPark</em></h2>
<p><a href="http://www.publicityworks.biz/wp/wp-content/uploads/PrivateMobileNetworktechnologypioneereda_E222/Pennyhill_Park_uses_Genesis_GSM_from_CST_1664.jpg"><img style="border-right: 0px; border-top: 0px; border-left: 0px; border-bottom: 0px" height="137" alt="Pennyhill Park uses Genesis GSM from CST" src="http://www.publicityworks.biz/wp/wp-content/uploads/PrivateMobileNetworktechnologypioneereda_E222/Pennyhill_Park_uses_Genesis_GSM_from_CST_1664_thumb.jpg" width="204" align="right" border="0"/></a> The biggest development of the year in hospitality communications - Genesis GSM - was showcased at <a href="http://www.hostec-europe.com/" target="_blank">HOSTEC</a> on stand H1300. It&#8217;s from communications specialist <a href="http://www.call-systems.com" target="_blank">Call-Systems Technology</a>, and is a revolutionary &#8216;private mobile network&#8217; that allows the conventional mobile phone to act as a complete &#8216;all-in-one&#8217; communications device - text pager, DECT phone, two-way radio and instant alarm alert device. Integrating to the site’s PABX all internal calls are free and it automatically routes outgoing calls for the lowest possible cost.</p>
<p><a id="more-448"></a></p>
<p>Linked to CST’s Genesis Messaging and Alarm Monitoring Software, routine and specific text messages can be sent free of charge from the site’s PC network to mobiles. Free text messaging is available from mobile to mobile and alarm messages are instantly sent to all handsets from any alarm-monitoring interface such as Fire Alarm, Intruder Alarm or Business Management System.</p>
<p>The new system is set to have a massive impact on the hospitality industry, especially in medium to large hotel property market, say CST’s Managing Director, Peter Hutchinson. Since the Genesis GSM system is effectively an extension of the switchboard, the call cost savings alone are huge. </p>
<p>CST is reporting a phenomenal response from early adopters, including Duncan Couper, front-of-house manager at one of the first sites to go live, the prestigious Pennyhill Park Hotel in Surrey. </p>
<p>&#8220;Genesis GSM has made a huge difference to our communications,&#8221; he says. </p>
<p>For details freephone Call-Systems Technology on 0800 389 5642, email the company at sales@call-systems.com or visit the CST website www.call-systems.com</p>
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		<title>Celtic FC stadium gets new fast hospitality paging system</title>
		<link>http://www.publicityworks.biz/2008/01/16/celtic-fc-stadium-gets-new-fast-hospitality-paging-system/</link>
		<comments>http://www.publicityworks.biz/2008/01/16/celtic-fc-stadium-gets-new-fast-hospitality-paging-system/#comments</comments>
		<pubDate>Wed, 16 Jan 2008 13:32:31 +0000</pubDate>
		<dc:creator>Kyli Timmins</dc:creator>
		
		<category>CST</category>

		<guid isPermaLink="false">http://www.publicityworks.biz/2008/01/16/celtic-fc-stadium-gets-new-fast-hospitality-paging-system/</guid>
		<description><![CDATA[Glasgow Celtic FC pioneers easy and fast stadium restaurant and hospitality box paging system
 Controlling the crowds at a modern top-flight football club isn&#8217;t just about keeping the terraces happy.&#160; There are big extra benefits to be gained from looking after the diners and hospitality box guests too. 
When Glasgow Celtic FC refurbished its hospitality [...]]]></description>
			<content:encoded><![CDATA[<h2>Glasgow Celtic FC pioneers easy and fast stadium restaurant and hospitality box paging system</h2>
<p><a href="http://www.publicityworks.biz/wp/wp-content/uploads/CelticFCstadiumgetsnewfasthospitalitypag_BF62/Celtic_FC_EasyCall.jpg"><img style="border-right: 0px; border-top: 0px; border-left: 0px; border-bottom: 0px" height="181" alt="Celtic FC EasyCall" src="http://www.publicityworks.biz/wp/wp-content/uploads/CelticFCstadiumgetsnewfasthospitalitypag_BF62/Celtic_FC_EasyCall_thumb.jpg" width="122" align="right" border="0"/></a> Controlling the crowds at a modern top-flight football club isn&#8217;t just about keeping the terraces happy.&nbsp; There are big extra benefits to be gained from looking after the diners and hospitality box guests too. </p>
<p>When Glasgow <a href="http://www.celticfc.net/home.aspx" target="_blank">Celtic FC</a> refurbished its <a href="http://www.celticfc.net/hospitality/default.aspx" target="_blank">hospitality suites</a> last summer, it looked very closely at all the options to improve not just comfort and dining, but service too. And key to enhancing service and efficiency were two paging systems from <a href="http://www.call-systems.com" target="_blank">Call-Systems Technology</a> - <a href="http://www.call-systems.com/easycallintro.php" target="_blank">EasyCall</a> and <a href="http://www.call-systems.com/pagecall.php" target="_blank">PageCall</a> - that allow staff to know instantly when club members and guests need service and attention. </p>
<p><a id="more-411"></a></p>
<p>At the centre of the refurbishment was the Jock Stein Lounge.&nbsp;&nbsp; With a capacity of up to 300 guests on matchday, spread over 30 tables and with many stand-up areas, that&#8217;s a lot of potential business. </p>
<p>David Stothers, Celtic&#8217;s head of catering, says that while the old lounge was warm and homely, its traditional carvery-style service - where customers receive assisted service to collect their meals and drinks - was out of tune with what modern customers wanted.&nbsp;&nbsp; &#8220;It was clear we had to revisit waiter/table service&#8221;, he said. &#8220;We wanted to keep the warm atmosphere of the old lounge, but in bistro style, with meals served quickly and efficiently to the tables, and sandwiches and other snacks to standing customers.&#8221; </p>
<p>The Lounge is only open during the 26 home games of the season, so speeding up service and maximising sales during these busy periods is vital for club turnover. And fast service meant more satisfied customers. </p>
<p>To ensure fans get the best service possible, the Jock Stein Lounge now has an EasyCall system from Call-Systems Technology (CST).&nbsp;&nbsp; EasyCall consists of table-mounted buttons that allow customers to alert waiters, with a simple button push, that they are waiting to be served. In the newly refurbished lounge waiters are allocated to up to six tables and standing areas at a time. </p>
<p>David Stothers praises EasyCall for its simplicity and its ability to link customer desire with staff response. </p>
<p>&#8220;It allows us to know which table or standing area wants service - and when - and to serve them in the right order&#8221;, he says. &#8220;It&#8217;s helping us to improve staff efficiency and customer service and satisfaction.&#8221; </p>
<p>He says that staff got used to the system very quickly, using it efficiently from the very first game of the season, and adds that he feels it&#8217;s proving very reliable. </p>
<p>EasyCall is a simple, discreet, table-mounted wireless button that customers press when they want service. The button transmits a signal to a stylish steel LCD panel, located in the waiter home area, which shows the table number, and also alerts the numeric pager carried by the relevant waiter. Knowing which table number actually wants service, EasyCall saves staff time by ensuring they go to the relevant table immediately. In busy locations - such as the Jock Stein Lounge on matchdays - it also allows guests to easily call for staff who might not otherwise see them in the throng. </p>
<p>Being wireless, EasyCall is unobtrusive and has no ongoing operational costs. In addition to faster service, it also helps increase turnover, for example, by encouraging valuable extra sales such as after-dinner drinks, coffees and desserts. <br />David Stothers says the stadium has also installed CST&#8217;s PageCall system in its private conference and hospitality boxes. Each PageCall unit is wall-mounted and features three buttons - summoning sales staff, room service (for food and drink) or the duty manager for other queries. As with EasyCall, each button activates a pager carried by the relevant member of staff. </p>
<p>&#8220;Having PageCall in the boxes means guests can call for the right member of staff who can deal with their request instead of having to pass it on or call for help&#8221;, he says. </p>
<p>For more information on EasyCall, WaiterCall and CST&#8217;s other hospitality systems, freephone 0800 389 5642, email the company at sales@call-systems.com or visit the CST website at www.call-systems.com</p>
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		<title>POSpage from Call-Systems Technology keeps staff communications quiet.</title>
		<link>http://www.publicityworks.biz/2007/12/11/pospage-from-call-systems-technology-keeps-staff-communications-quiet/</link>
		<comments>http://www.publicityworks.biz/2007/12/11/pospage-from-call-systems-technology-keeps-staff-communications-quiet/#comments</comments>
		<pubDate>Tue, 11 Dec 2007 09:54:06 +0000</pubDate>
		<dc:creator>Kyli Timmins</dc:creator>
		
		<category>CST</category>

		<guid isPermaLink="false">http://www.publicityworks.biz/2007/12/11/pospage-from-call-systems-technology-keeps-staff-communications-quiet/</guid>
		<description><![CDATA[ Call-System’s Technology’s POSpage communications system replaces the loud, intrusive and often ineffective tannoy commonly used in stores to alert staff when assistance is required. 
POSpage delivers a new level in effective store communications, by paging directly from a PC-based POS terminal. It is designed for use with touch screen Windows-based EPOS machines and its [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.publicityworks.biz/wp/wp-content/uploads/POSpagefromCallSystemsTechnologykeepsst_8B42/POSpage_Screen.jpg" target="_blank"><img style="border-right: 0px; border-top: 0px; border-left: 0px; border-bottom: 0px" height="181" alt="POSpage Screen" src="http://www.publicityworks.biz/wp/wp-content/uploads/POSpagefromCallSystemsTechnologykeepsst_8B42/POSpage_Screen_thumb.jpg" width="150" align="right" border="0"/> Call-System’s Technology</a>’s <a href="http://www.call-systems.com/pospage.php" target="_blank">POSpage</a> communications system replaces the loud, intrusive and often ineffective tannoy commonly used in stores to alert staff when assistance is required. </p>
<p>POSpage delivers a new level in effective store communications, by paging directly from a PC-based POS terminal. It is designed for use with touch screen Windows-based EPOS machines and its on-screen buttons are fully programmable to suit each retailers’ requirements. When touched, the button sends a message directly to the pager of the required person, with vibrating and audio alert plus a text message telling them where they are required and why. </p>
<p><a id="more-385"></a></p>
<p>The flexibility of the product is a major advantage. A typical system might have ten buttons, each paging a different message to a different pager or group of pagers. For example, different buttons might be allocated to the manager, security, fire alarm, to call for more change, a price check, a packer for customers, and so on. </p>
<p>And, unlike the traditional tannoy, POSpage is completely silent – it doesn’t disturb and distract customers while they are shopping.</p>
<p>For details freephone Call-Systems Technology on 0800 389 5642, email the company at sales@call-systems.com or visit the CST website www.call-systems.com</p>
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		<title>Private Mobile Network technology pioneered at Hostec 2008</title>
		<link>http://www.publicityworks.biz/2007/11/21/private-mobile-network-technology-pioneered-at-hostec-2008/</link>
		<comments>http://www.publicityworks.biz/2007/11/21/private-mobile-network-technology-pioneered-at-hostec-2008/#comments</comments>
		<pubDate>Wed, 21 Nov 2007 16:50:58 +0000</pubDate>
		<dc:creator>Kyli Timmins</dc:creator>
		
		<category>CST</category>

		<guid isPermaLink="false">http://www.publicityworks.biz/2007/11/21/private-mobile-network-technology-pioneered-at-hostec-2008/</guid>
		<description><![CDATA[CST launches Genesis GSM - the future of hospitality communication systems. Capacity management solutions also on show at Hostec Europe
Stand H1104 and H1300 
 A new company internal communication system that can also slash mobile phone costs is being shown for the first time at Hostec 2008 by Call-Systems Technology (CST). Designed as a private [...]]]></description>
			<content:encoded><![CDATA[<h2>CST launches Genesis GSM - the future of hospitality communication systems. Capacity management solutions also on show at Hostec Europe</h2>
<h5><em><strong>Stand H1104 and H1300</strong></em> </h5>
<p><a href="http://www.publicityworks.biz/wp/wp-content/uploads/PrivateMobileNetworktechnologypioneereda_EE11/Genesis_GSM_personal_mobile_network.jpg" atomicselection="true"><img style="border-right: 0px; border-top: 0px; border-left: 0px; border-bottom: 0px" height="148" alt="Genesis GSM personal mobile network" src="http://www.publicityworks.biz/wp/wp-content/uploads/PrivateMobileNetworktechnologypioneereda_EE11/Genesis_GSM_personal_mobile_network_thumb.jpg" width="200" align="right" border="0"/></a> A new company internal communication system that can also slash mobile phone costs is being shown for the first time at Hostec 2008 by <a href="http://www.call-systems.com" target="_blank">Call-Systems Technology</a> (CST). Designed as a private mobile network , Genesis GSM allows conventional mobile phones to act as an &#8216;all-in-one&#8217; device - pager, DECT phone and alarm alert - as well as being a conventional mobile. It can use the site&#8217;s own PBX switchboard and automatically route calls for the lowest possible cost - or even for free within the site itself. </p>
<p><a id="more-375"></a></p>
<p>Also on the CST stand will be a wide range of &#8216; <a href="http://www.call-systems.com/restsoftware.php" target="_blank">capacity management</a> &#8216; and general hospitality paging systems, including the ResPAK reservations management system for hotels, restaurants and conference centres, the HostAlert system for improving restaurant table turnover, the &#8216;Call&#8217; range of customer and staff systems, and the well established &#8216;Genesis&#8217; communications management systems. </p>
<p><strong>Genesis GSM – a revolution in hotel communications</strong> <br />Highlight of the CST stand will be the new Genesis GSM system. This technology is set to have a huge impact on hospitality businesses by slashing call and training costs, and increasing efficiency. A Genesis GSM system turns the personal mobile into a single site communications device acting as a text pager, an SMS pager, a DECT phone and an instant alarm alert all in one. </p>
<p>The Genesis GSM system can even give coverage in &#8216;black spot&#8217; areas where conventional mobile networks could never reach, such as basements. And because staff are already familiar with their own handsets, the system offers drastically reduced training costs. A company can have a single set of contacts or speed dial lists. The mobile will still function conventionally when off-site. In addition, all mobiles can be managed and controlled when on-site with CST&#8217;s exclusive Genesis communications management system. </p>
<p>&#8220;Genesis GSM will have a massive impact on the hospitality industry,&#8221; predicts Peter Hutchinson, CST&#8217;s managing director. &#8220;For example, hotels can install it to give significantly lower call charges than from their existing mobile provider. It will allow facilities managers to have very tight control on call charges for staff, with zero cost for all calls made and received within the building itself.&#8221; </p>
<p><strong>ResPAK - complete control of restaurant booking and management <br /></strong>CST is also demonstrating ResPAK at Hostec. ResPAK is a comprehensive system for managing reservations and bookings in quality restaurants and hotels of any size, in addition to giving sophisticated conference and event management. </p>
<p>Features include live internet booking, allowing trusted guests to reserve their own tables and conference facilities online immediately, while the conference and event management module smoothes and simplifies the complex process of running functions and allows managers to see complete events at a glance. </p>
<p>ResPAK can transform CRM overnight. Installed in some of the world&#8217;s finest hotels, it remembers customers&#8217; preferences, reserving their tables years in advance if needed, and can even &#8216;follow&#8217; customers around the world in multiple restaurants of a group. </p>
<p><strong>HostAlert - profiting from passing trade</strong> <br />The established HostAlert capacity management system will also draw a lot of attention at Hostec. HostAlert intelligently predicts how fast tables can be turned to maximise table seating and gives customers an accurate guide to how long the wait will be to reassure them that it&#8217;s worth staying. The increased covers and reduced &#8216;walk-aways&#8217; are just two example of how it can generate extra profit. </p>
<p><strong>EasyCall - paging happy customers <br /></strong>The weatherproof EasyCall is a simple paging system that is helping bring extra business for restaurants, both indoors and outdoors. It can prove particularly helpful for larger restaurants with tables out of the main line of sight, or those with outdoor tables. The EasyCall table button transmits a signal to staff showing which customer requires service, allowing an instant response. </p>
<p>Because EasyCall buttons are weatherproof, they can be used out of doors. They can be freestanding or countersunk into tables, and personalised with a logo or design. An optional stand can hold menus and special bar promotion details. EasyCall is wireless, discreet, unobtrusive and inexpensive, with almost no operating costs. It can pay for itself within weeks, just from the extra orders each button generates. </p>
<p>&#8220;EasyCall saves on labour costs too, especially in the quieter times. If customers can summon service directly, fewer staff may be required on the floor,&#8221; says Peter Hutchinson.</p>
<p><strong>WaiterCall – for chefs calling waiters <br /></strong>WaiterCall allows kitchens to page the waiting staff when food orders are ready. It ensures waiters work as efficiently as possible, food is served more quickly and hotter, and customers are kept satisfied, and helps turn tables faster in busy restaurants. </p>
<p><strong>CustomerCall - discreetly calling wandering customers <br /></strong>CustomerCall helps restaurants manage the queue for tables. Diners are given a pager when they arrive so they can relax in the bar with a drink while they are waiting. As soon as the table is ready they are paged to return to the hostess. CustomerCall can effectively &#8216;hide&#8217; the inevitable queue for tables in a successful restaurant - and increase bar turnover into the bargain.</p>
<p><strong>Genesis - managing communications</strong> <br />Also on demonstration is the Genesis communication management system. It gives flexible, efficient communications to both staff and customers via a PC platform to pagers, DECT handsets and 2-way radios, as well as to staff mobiles if the brand new Genesis GSM system is also installed. The management software provides real time alarm alerts from door break monitors and fire alarms in the event of an emergency which can also be sent by SMS text for remote monitoring. </p>
<p>For details freephone Call-Systems Technology on 0800 389 5642, email the company at sales@call-systems.com or visit the CST website www.call-systems.com</p>
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		<title>Scottish Widows creates great impression with ButlerCall</title>
		<link>http://www.publicityworks.biz/2007/11/16/scottish-widows-creates-great-impression-with-butlercall/</link>
		<comments>http://www.publicityworks.biz/2007/11/16/scottish-widows-creates-great-impression-with-butlercall/#comments</comments>
		<pubDate>Fri, 16 Nov 2007 14:01:05 +0000</pubDate>
		<dc:creator>Kyli Timmins</dc:creator>
		
		<category>CST</category>

		<guid isPermaLink="false">http://www.publicityworks.biz/2007/11/16/scottish-widows-creates-great-impression-with-butlercall/</guid>
		<description><![CDATA[SWIP’s&#8217; Business Suite Creates Great Impression With ButlerCall Paging System
 Scottish Widows Investment Partnership ( SWIP ) is one of Europe’s largest asset management companies, managing funds worth around £97.8bn.&#160;&#160; So creating the right impression with client investors is vital. Recently the Business Suite at the company&#8217;s stunning Edinburgh One building installed a paging system [...]]]></description>
			<content:encoded><![CDATA[<h2>SWIP’s&#8217; Business Suite Creates Great Impression With ButlerCall Paging System</h2>
<p><a href="http://www.publicityworks.biz/wp/wp-content/uploads/ScottishWidowscreatesgreatimpressionwith_C60B/Scottish_Widows_ButlerCall_3263.jpg" atomicselection="true"><img style="border-right: 0px; border-top: 0px; border-left: 0px; border-bottom: 0px" height="177" alt="Scottish Widows ButlerCall" src="http://www.publicityworks.biz/wp/wp-content/uploads/ScottishWidowscreatesgreatimpressionwith_C60B/Scottish_Widows_ButlerCall_3263_thumb.jpg" width="117" align="right" border="0"/></a> Scottish Widows Investment Partnership ( SWIP ) is one of Europe’s largest asset management companies, managing funds worth around £97.8bn.&nbsp;&nbsp; So creating the right impression with client investors is vital. Recently the Business Suite at the company&#8217;s stunning Edinburgh One building installed a paging system that not only makes service more efficient, but is also getting a great reaction from visitors.</p>
<p>Jimmy Scott is Corporate Services Manager at Edinburgh One - it&#8217;s his job to make sure that the clients enjoy all the facilities of the business suite&#8217;s nine rooms, from executive dining to conference presentations. </p>
<p><a id="more-368"></a></p>
<p>&#8220;The main aim is to create the right impression - everything from the tea and coffee to the food to the AV equipment needs to be top notch. We want clients to feel good when they come here - and service is a very important part of the &#8216;feel good factor&#8217;,&#8221; he says. </p>
<p>For Jimmy Scott the ButlerCall paging system, which was supplied by <a href="http://www.call-systems.com" target="_blank">Call Systems Technology</a> (CST), is a real bonus in creating this feel good factor. &#8220;Visitors are genuinely impressed by the buttons. They look good and they work brilliantly - each of our ButlerCall units has two buttons - one for hospitality, one for AV support. The client just pushes the button and the relevant member of staff comes right away. <br />&#8220;They&#8217;re efficient, attractive and they take away all the hassle of summoning help.&#8221;&nbsp;</p>
<p>Pushing the ButlerCall button sends an alert direct to pagers worn by staff, telling them which room requires service or technical support. &#8220;It means waiting staff and technicians can get on with other work, there&#8217;s no need for them to hang around in case they&#8217;re needed,&#8221; says Jimmy Scott. </p>
<p>CST supplied the ButlerCall buttons in housings that are colour-coded and branded, to match each of the Business Suite rooms&#8217; décor. &#8220;It all adds to that first impression,&#8221; says Jimmy Scott. </p>
<p>Another benefit is that the SWIP executives hosting the events never need to leave the room, so they can stay with their clients all the time. &#8220;When we&#8217;re catering for guests, the ButlerCall system also gives the host more control,&#8221; adds Jimmy. &#8220;For example, these days when we&#8217;re running a silver service fine dining event, people often want a break between courses. The button lets the host delay the next course until the guests are ready for it to be served.&#8221; </p>
<p>The ButlerCall system is mainly used for the Business Suite at Edinburgh One, but CST has installed receivers throughout the building, so the buttons can be used to service meetings held on other floors. &#8220;That&#8217;s another thing - the system is wireless, you can move the buttons around to where you need them and, with no cabling, they were a cinch to install,&#8221; says Jimmy Scott. </p>
<p>Edinburgh One uses CST&#8217;s Genesis software to run its communications, including the ButlerCall system (though ButlerCall can also work as a &#8217;stand alone&#8217; system). Genesis creates a log of all communications, so the ButlerCall responses can be monitored to highlight any facilities problems, such as AV equipment that needs extra support, and to check that staff are responding in good time to calls. <br />Jimmy Scott is a big fan of the ButlerCall system. In one word? &#8220;Great,&#8221; he says. </p>
<p>For details freephone Call-Systems Technology on 0800 389 5642, email the company at <a href="mailto:sales@call-systems.com">sales@call-systems.com</a> or visit the CST website www.call-systems.com&nbsp; </p>
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		<title>CST&#8217;s invisible queue</title>
		<link>http://www.publicityworks.biz/2007/10/15/csts-invisible-queue/</link>
		<comments>http://www.publicityworks.biz/2007/10/15/csts-invisible-queue/#comments</comments>
		<pubDate>Mon, 15 Oct 2007 18:38:15 +0000</pubDate>
		<dc:creator>Kyli Timmins</dc:creator>
		
		<category>CST</category>

		<guid isPermaLink="false">http://www.publicityworks.biz/2007/10/15/csts-invisible-queue/</guid>
		<description><![CDATA[There’s no queue with Call-Systems Technology’s CustomerCall 
 CustomerCall is Call-Systems Technology’s (CST) innovative queue management system.&#160; Instead of waiting in line for their turn, customers are given a pager and can shop or browse through the store until it&#8217;s their turn – at which point they can be paged to come back.&#160;  
It [...]]]></description>
			<content:encoded><![CDATA[<h2>There’s no queue with Call-Systems Technology’s CustomerCall </h2>
<p><a href="http://www.publicityworks.biz/wp/wp-content/uploads/CSTsinvisiblequeue_11499/Invisible_queue.jpg" atomicselection="true"><img style="border-right: 0px; border-top: 0px; border-left: 0px; border-bottom: 0px" height="177" alt="CST's Invisible queue" src="http://www.publicityworks.biz/wp/wp-content/uploads/CSTsinvisiblequeue_11499/Invisible_queue_thumb.jpg" width="168" align="right" border="0"/></a> CustomerCall is <a href="http://www.call-systems.com" target="_blank">Call-Systems Technology’s</a> (CST) innovative queue management system.&nbsp; Instead of waiting in line for their turn, customers are given a pager and can shop or browse through the store until it&#8217;s their turn – at which point they can be paged to come back.&nbsp;  </p>
<p>It can be used at any counter where there&#8217;s often a queue, such as shoe departments, advice areas, health and beauty departments, opticians, pharmacies, camera shops, and so on.&nbsp;</p>
<p><a id="more-339"></a></p>
<p>CustomerCall creates the invisible queue, and not only is it a customer-pleaser, it&#8217;s also a win-win for the retailer.&nbsp; In circumstances where customers might be put off by a queue, they are encouraged to stay.&nbsp; And while they &#8216;wait&#8217; they can carry on shopping.  </p>
<p>CST offers the CustomerCall pager in several formats, including one with a lanyard for disabled customers or parents with their hands full of children.&nbsp; It also features a promo &#8216;window&#8217; which can be used to promote the shop’s other services, or it could be sold to another organisation for advertising.&nbsp; For example, a designer clothes shop might sell the space to a clothing brand, whilst a motorways services outlet might sell it to a breakdown service supplier such as the RAC.  </p>
<p>The CustomerCall transmitter can page by groups as well as by individual pager.&nbsp; This can be useful if a party of several customers has been given more than one pager.&nbsp; The transmitter can also be integrated into the site’s phone system, if required.  </p>
<p>For details freephone Call-Systems Technology on 0800 389 5642, email the company at sales@call-systems.com or visit the CST website www.call-systems.com </p>
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		<title>It&#8217;s all so easy at the Ek Maya</title>
		<link>http://www.publicityworks.biz/2007/08/15/its-all-so-easy-at-the-ek-maya/</link>
		<comments>http://www.publicityworks.biz/2007/08/15/its-all-so-easy-at-the-ek-maya/#comments</comments>
		<pubDate>Wed, 15 Aug 2007 13:30:52 +0000</pubDate>
		<dc:creator>david</dc:creator>
		
		<category>CST</category>

		<guid isPermaLink="false">http://www.publicityworks.biz/2007/08/15/its-all-so-easy-at-the-ek-maya/</guid>
		<description><![CDATA[Call-System Technology&#8217;s EasyCall is hot stuff in the Curry Capital of Great Britain
 It&#8217;s official: Leicester is the UK&#8217;s 2007 Curry Capital and the city&#8217;s Indian Restaurants are preparing for an increase in business. For the Ek Maya, the restaurant that was team leader for the city&#8217;s winning bid, more business holds no worries. The [...]]]></description>
			<content:encoded><![CDATA[<h4><strong><em>Call-System Technology&#8217;s EasyCall is hot stuff in the Curry Capital of Great Britain</em></strong></h4>
<p><a href="http://www.publicityworks.biz/wp/wp-content/uploads/2007/08/Ek%20Maya%20316.jpg" target="_blank"><img style="border: 0px" height="141" alt="Ek Maya" src="http://www.publicityworks.biz/wp/wp-content/uploads/2007/08/Ek%20Maya%20316_thumb.jpg" width="200" align="right" border="0" /></a> It&#8217;s official: Leicester is the UK&#8217;s 2007 Curry Capital and the city&#8217;s Indian Restaurants are preparing for an increase in business. For the Ek Maya, the restaurant that was team leader for the city&#8217;s winning bid, more business holds no worries. The restaurant&#8217;s owner and proprietor, Kaycee Patel is well prepared: about 7 months ago he installed EasyCall, Call-System&#8217;s Technology&#8217;s wireless paging system to improve efficiency in serving.</p>
<p>Kaycee Patel does not have a restaurant background and so was free of traditional ideas and constraints when it came to developing his new business - Ek Maya . He has turned the old Comet building (10,000 sq feet) in Dysart Way, Leicester into an Indian Restaurant and more.</p>
<p><a id="more-303"></a></p>
<p>A visit to the Ek Maya provides a whole evening&#8217;s entertainment - the open plan restaurant includes a shop, an art gallery and there are interesting spice talks and demonstrations to introduce diners to Indian cuisine. Ek Maya combines the flavours and flare of India, Spain and Africa and the interior decor reflects this with an immense painted ceiling, dark wood hand carved panels around the windows and doors, antique objects throughout and traditional Rajasthan paintings on the walls.</p>
<p>With space for 200 diners, Kaycee realised early on in his operation that efficient table service was going to be a problem. He looked around and found that CST&#8217;s EasyCall was going to be the answer.</p>
<p>Being a wireless system EasyCall was easy to install. It simply required placing the free standing easy call buttons on the tables at Ek Maya. Customers can summon the waiting staff when they require an order, be it more drinks or desserts and coffee etc by pushing the button. A display board in the bar area alerts the waiting staff exactly which table has buzzed.</p>
<p>Kaycee was quick to realise the full potential of the system and has installed one button in the kitchen and one in the bar as well so the chefs can summon the waiters as soon as an order is ready and bar staff can buzz as soon as a drinks order is completed. These are also shown on the main display board.</p>
<p>&#8220;There&#8217;s less irritation all round now we&#8217;ve installed EasyCall,&#8221; says Kaycee. &#8220;It used to be a nightmare here in busy periods. We were rushing round like headless chickens but now the waiting staff know exactly where to go and when.&#8221;</p>
<p>EasyCall has created a real efficiency in the workforce and works for both staff and customers. Customers don&#8217;t feel that the waiters are hovering around their tables waiting for orders and waiters no longer have to keep dashing back to the kitchen to see if the order is ready.</p>
<p>&#8220;Managing the floor is easy now,&#8221; says Kaycee. &#8220;The only new thing the waiters have to remember is to tell the customers about the EasyCall buttons on the tables.&#8221;</p>
<p>The EasyCall buttons have a display housing that Ek Maya uses to promote themed evening events or highlight the chef&#8217;s special dishes such as Tilapia Fish Curry - a Tilapia fillet cooked in a creamy coconut and spiced tamarind sauce or the delightfully rich Sizzling Walnut Brownie.</p>
<p>For details freephone Call-Systems Technology on 0800 389 5642, email the company at <a href="mailto:sales@call-systems.com">sales@call-systems.com</a> or visit the CST website <u>www.call-systems.com</u>
</p>
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		<title>CST at The Restaurant Show 2007</title>
		<link>http://www.publicityworks.biz/2007/07/26/cst-at-the-restaurant-show-2007/</link>
		<comments>http://www.publicityworks.biz/2007/07/26/cst-at-the-restaurant-show-2007/#comments</comments>
		<pubDate>Thu, 26 Jul 2007 10:35:22 +0000</pubDate>
		<dc:creator>Kyli Timmins</dc:creator>
		
		<category>CST</category>

		<guid isPermaLink="false">http://www.publicityworks.biz/2007/07/26/cst-at-the-restaurant-show-2007/</guid>
		<description><![CDATA[Stand B31, Earls Court 2, 8th-10th October 2007
Hospitality communications specialist Call-Systems Technology (CST) is highlighting two major themes at The Restaurant Show this year: Capacity Management, and Beating The Smoking Ban.
Prominent on the stand will be HostAlert, the award-winning restaurant wait list, reservations and table management system that can speed up table turns, decrease table [...]]]></description>
			<content:encoded><![CDATA[<p><em>Stand B31, Earls Court 2, 8th-10th October 2007</em></p>
<p>Hospitality communications specialist Call-Systems Technology (CST) is highlighting two major themes at The Restaurant Show this year: Capacity Management, and Beating The Smoking Ban.</p>
<p>Prominent on the stand will be HostAlert, the award-winning restaurant wait list, reservations and table management system that can speed up table turns, decrease table waiting times and increase revenue opportunities.</p>
<p>Also on show will be the established &#8216;Call&#8217; range of restaurant communications systems, designed specifically to increase efficiency and enhance customer satisfaction.  The range includes EasyCall, CustomerCall and WaiterCall, each system tailored to the exact needs of any variety of restaurants.</p>
<p>Other solutions on show include the comprehensive ResPAK restaurant bookings management system, Genesis paging software, and a wide range of communications systems addressing hospitality and facilities management.</p>
<p><a id="more-254"></a>HostAlert – Improving Capacity Management<br />
HostAlert will be a big presence at the Restaurant Show.  The system is proving remarkably successful with a growing number of well-known restaurant chains, who are focusing on Capacity Management.  CST says HostAlert can improve the efficiency of any size of restaurant by assisting with table seating, table-turning and guest paging.  It is especially suitable for sites with a large number of walk-in customers, or where the number of customers can vary considerably or unpredictably.</p>
<p>HostAlert intelligently predicts how fast tables can be turned, giving customers a precise idea of wait-length and reassuring them that it’s worth staying.   The reduction in &#8216;walk-aways&#8217; is just one example of the way it generates extra profit.</p>
<p>EasyCall - calling happy customers<br />
The &#8216;Call&#8217; range of hospitality paging systems is also on demonstration at The Restaurant Show.</p>
<p>For example, the weatherproof EasyCall is a simple micro-button that is helping bring extra business for restaurants in the wake of the smoking ban.  The button transmits a signal to staff showing which table requires service - even when outdoors - allowing an instant response.</p>
<p>The button can be freestanding or countersunk into tables, and customised to suit a brand image.  The button base can be personalised with logo or design and an optional stand can hold menus and special bar promotion details.</p>
<p>Like all CST &#8216;Call&#8217; products, EasyCall is wireless, discreet, unobtrusive and inexpensive, with almost no operating costs.  It can pay for itself within weeks, just from the extra orders each button generates.</p>
<p>&#8220;EasyCall saves on labour costs too, especially in the quieter times. If customers can summon service directly, fewer staff may be required on the floor.&#8221; says Peter Hutchinson, Managing Director at CST.</p>
<p>WaiterCall – kitchen calling busy waiters<br />
WaiterCall is the paging system designed to link kitchen and waiting staff, to speedup service and ensure that food is served hot. A wireless transmitter in the kitchen can alert each member of waiting staff via a pager as soon as the food is ready.</p>
<p>CustomerCall - discreetly calling wandering customers<br />
CustomerCall helps restaurants manage the queue for tables. When diners arrive they are given a pager so they can go and have a drink in the bar while they are waiting. As soon as the table is ready they are paged. A discreet system, it increases bar revenue and makes for happy customers by banishing the jostling queue for tables.</p>
<p>CustomerCall can also be used for food orders at the bar - customers are given a pager and alerted when their food is ready for collection.  It saves on labour costs since staff do not have to spend time searching the pub and is quieter since they don&#8217;t have to shout out announcements.</p>
<p>Genesis - paging staff everywhere<br />
The Genesis communication management system is also on continuous demonstration.  It delivers flexible, efficient communications to staff and customers via a PC platform to pagers, DECT handsets and 2-way radios. Genesis can even send SMS messages to mobile phones, useful in the event of alarm monitoring.</p>
<p>For details freephone Call-Systems Technology on 0800 389 5642, email the company at <a onclick="return top.js.OpenExtLink(window,event,this)" href="mailto:sales@call-systems.com">sales@call-systems.com</a> or visit the CST website <a onclick="return top.js.OpenExtLink(window,event,this)" href="http://www.call-systems.com/" target="_blank">www.call-systems.com</a>
</p>
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