‘Low fat’ used to mean low taste and no satisfaction. But as consumer demand for healthier products grew, that all changed - these days premium brands and own label lines are producing low-fat products that actually taste very good.
And that trend is set to explode, according to Weight Watchers. The name of the game is premiumisation - and it’s going to be vital to the continued growth of the low fat cakes sector.
“Our taste panels and consumer feedback show that consumers want low fat products to be as ‘treat-worthy’ as the full fat versions,” says Sarah Morgan, marketing director at Anthony Alan Foods, who manufacture the low fat cakes under license to Weight Watchers. ”In other words, they need to be lower in calories, but they need to taste great, too.”
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23 October 2007
Even with the current fashion of grabbing a snack and eating on the move (or back at the office), most people still like to have a savoury course followed by a ‘pudding’. But the balancing act is not to pile on too many extra calories when adding that sweet ‘pudding’ - especially if you’re sitting at your desk all day.
The delicious range of Weight Watchers cakes manufactured under license by Anthony Alan Foods are a delicious low fat, low calorie option to round off any food-to-go menu. The Weight Watchers cakes can significantly reduce the additional amount of calories tacked on to the end of a meal, whilst satisfying that craving for a traditional sweet finish.
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15 October 2007
Christmas is a time when many of us over-indulge in food. But what if people are trying to stick to a healthier or low-fat diet? Weight Watchers low fat cakes provide the ideal answer, offering all the flavour with fewer calories - so your customers can indulge themselves without compromising their healthier lifestyles.
“Weight Watchers low fat cakes are popular at Christmas because they bridge the gap between indulgent and healthier foods,” says Sarah Morgan, marketing director of Anthony Alan Foods, the company that manufactures the Weight Watchers cakes under license. “We have developed new recipes that have less fat and fewer calories than full fat cakes. At the same time, this is a premium brand, and the cakes deliver a premium product, tasty and satisfying.”
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21 September 2007
Christmas is a time when many of us over-indulge in food. But what if people are trying to stick to a healthier or low-fat diet? Weight Watchers low fat cakes provide the ideal answer, offering all the flavour with fewer calories - so everyone can indulge themselves without compromising their healthier lifestyles.
“Weight Watchers low fat cakes are popular at Christmas because they bridge the gap between indulgent and healthier foods,” says Sarah Morgan, marketing director of Anthony Alan Foods, the company that manufactures the Weight Watchers cakes under license. “To make the best of the retail opportunities over the holiday period we have developed new recipes that have less fat and fewer calories than full fat cakes. At the same time, this is a premium brand, and the cakes deliver a premium product, tasty and satisfying.”
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07 September 2007
Weight Watchers make it easier to create a healthier lunchbox
Sometimes making up a lunchbox can become a chore, especially if you?re trying to think up new and imaginative ideas that are healthy too!
The Weight Watchers range of individual cakes, manufactured by Anthony Alan Foods under license, offer a simple, easy way to include a healthier lunchbox treat. They can help ensure lunch is a pleasure without loading it up with calories or fat. Read the rest of this entry »
14 August 2007
Market Leader Weight Watchers Drives Growth
The low fat cake sector is showing healthy growth according to market leader Weight Watchers. Anthony Alan Foods, the company producing cakes under license for Weight Watchers, says the increase in demand is great news for the sector, which had earlier been suffering a period of decline.
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19 July 2007
The Weight Watchers range of quality cakes tastes as good as the best traditional versions and has significantly less fat and fewer calories.
Anthony Alan Foods, which developed the Weight Watchers cake range under license, pioneered the concept of ‘healthier-eating’ baked products. What’s more, they claim to have succeeded without compromising on the taste or ‘mouth feel’ of the cakes. This has delivered a new layer of potential business for bakery retailers and caterers, attracting customers who might earlier have ‘passed’ on the opportunity for sweet snacks. Read the rest of this entry »
09 June 2007
Weight Watchers continues to drive the low fat cake sector - the brand’s market share has risen to just over 54%. The next biggest brand has a market share of just 2.8% whilst own label accounts for just over 44%. (TNS, year ending 28 Jan 2007).
“The low fat cake sector supports retailers in two significant areas of growing consumer demand - healthy options and indulgence foods,” says Sarah Morgan, marketing director at Anthony Alan Foods, who supply the Weight Watchers low fat cakes range under license. ”However, innovation is the market’s driving force.”
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02 June 2007
The healthy cakes sector is about to get turned on its head with the launch of Weight Watchers Caramel Shortcakes. Not only are these delicious shortcakes covered in caramel, they also have a real milk chocolate topping. They weigh 23g each and contain 126 calories.
“As ingredients, caramel, shortcake and milk chocolate are sometimes the first treats that people think they have to cut out when trying to eat healthier, but that’s not the case,” says Sarah Morgan, marketing director at Anthony Alan Foods who supply the Weight Watchers range of cakes under license. Read the rest of this entry »
08 May 2007
‘Al Fresco eating’ is a buzz phrase for 2007 - but what about sweet treats? One easy and popular option for caterers is to offer a choice of Weight Watchers cakes: they’re just as tasty as the full fat version, and even customers on a healthy eating plan can eat them. Plus, being finger food, they’re easy to serve, easy to eat and there’s no wastage or clearing up.
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05 April 2007
‘Low fat’ used to mean low taste and no satisfaction. But as consumer demand for healthier products grew, that all changed - these days premium brands and own label lines are producing low-fat products that actually taste very good. 
